Dogecoin Rally Is Just Getting Started, According to Crypto Expert
Veteran market strategist Peter Brandt has turned his attention to Dogecoin, pointing to a bullish outlook for the world’s most recognizable memecoin.
Brandt, who has spent more than five decades analyzing financial markets, described the recent price action of DOGE as “tremendous” after the token briefly traded above $0.30 over the weekend.
The move marked one of the strongest performances among the top cryptocurrencies, with Dogecoin climbing more than 21% over the last week. That rally outpaced other major assets, including Solana with 17% gains, Sui with nearly 10%, and Hyperliquid’s HYPE token with around 10%. The surge reinforced Dogecoin’s position as the best-performing asset within the top 15 by market value.
Brandt’s bullish observation came as traders speculated on the upcoming introduction of a Dogecoin ETF in the United States. The fund, managed by REX Shares and Osprey, had initially been expected to launch last week. Instead, the debut was postponed, with Bloomberg analysts Eric Balchunas and James Seyffart now pointing to September 18 as the likely start date.
The timing of Dogecoin’s rally, despite the delay, has drawn attention from both analysts and investors. Some argue that anticipation of the ETF launch is providing momentum, while others suggest that the rally highlights growing demand for memecoins in a broader bullish environment.
With Dogecoin crossing the $0.30 level for the first time in 2025, traders are watching closely to see if momentum can be sustained in the run-up to the ETF’s debut. Should the launch proceed as expected, Dogecoin would join XRP in becoming one of the first altcoins to gain spot ETF access for institutional investors in the U.S.
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Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
