XRP in Healthcare? Crypto Adoption by Startups Draws Scrutiny
A pharmaceutical startup’s recent decision to adopt XRP has ignited a heated debate between regulators and crypto supporters, as questions grow around the role of digital assets in healthcare finance.
Wellgistics Health, a Nasdaq-listed firm with modest revenue and ongoing losses, has integrated the XRP Ledger (XRPL) into its operations—drawing praise from crypto legal advocate Bill Morgan, who called it a step toward real-world business utility. But former SEC attorney Marc Fagel wasn’t convinced.
Taking to X (formerly Twitter), Fagel questioned the logic of a financially struggling healthcare company accumulating crypto, warning that such moves raise red flags. “Why would a health startup with minimal assets need a crypto stockpile?” he asked, referencing decades of securities fraud enforcement experience.
Morgan countered that XRP adoption may be a strategic move for fundraising and treasury management, aligning with a growing trend of companies tapping into digital assets—not just as speculative tools, but as infrastructure.
That trend is gaining traction. Nature’s Miracle, a vertical farming firm, recently revealed a plan to allocate up to $20 billion into XRP as a treasury asset. Meanwhile, other healthcare companies are following a similar path. Prenetics Global invested $20 million into Bitcoin, while Kindly MD has already acquired 21 BTC, with plans to expand.
As traditional industries dip their toes into the crypto waters, the divide between legacy regulators and blockchain advocates is becoming sharper. For some, crypto is a bridge to new capital models. For others, it’s still a regulatory minefield.
Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
