Strategy Buys 17,994 Bitcoin for $1.28 Billion, Expands Holdings to 738,731 BTC
Strategy has purchased an additional 17,994 Bitcoin for approximately $1.28 billion, continuing its aggressive accumulation strategy as the company deepens its exposure to the largest cryptocurrency.
Key Takeaways
- New Purchase: Strategy acquired 17,994 BTC for about $1.28 billion.
- Average Purchase Price: The latest buy was executed at roughly $70,946 per Bitcoin.
- Total Holdings: Strategy now holds 738,731 BTC.
- Total Investment: The company has spent about $56.04 billion accumulating Bitcoin.
The purchase was made at an average price of roughly $70,946 per BTC, according to a statement from executive chairman Michael Saylor.
Strategy has acquired 17,994 BTC for ~$1.28 billion at ~$70,946 per bitcoin. As of 3/8/2026, we hodl 738,731 $BTC acquired for ~$56.04 billion at ~$75,862 per bitcoin. $MSTR $STRC https://t.co/wB1k3Nt1xa
— Michael Saylor (@saylor) March 9, 2026
Strategy Expands Bitcoin Treasury
Following the latest acquisition, Strategy’s total Bitcoin holdings have reached 738,731 BTC, making the firm by far the largest publicly known corporate holder of the cryptocurrency.
The company said the holdings were acquired for a total of approximately $56.04 billion, implying an average purchase price of about $75,862 per Bitcoin.
At current market prices near $67,945, the holdings represent one of the largest institutional bets on the digital asset market.
Saylor Doubles Down on Bitcoin Strategy
Saylor has long positioned Strategy as a Bitcoin treasury company, regularly using corporate debt offerings, equity issuance, and operating cash flows to fund additional purchases.
The strategy has transformed the firm from a traditional enterprise software company into one of the largest institutional vehicles for Bitcoin exposure in public markets.
Strategy trades under the ticker MSTR, with its stock price often closely correlated with Bitcoin’s performance due to the scale of its crypto holdings.
Institutional Bitcoin Accumulation Continues
Strategy’s ongoing purchases highlight continued institutional accumulation of Bitcoin despite ongoing market volatility.
With nearly 740,000 BTC on its balance sheet, the company now controls over 3% of Bitcoin’s total circulating supply, reinforcing its role as a major force shaping institutional demand for the asset.
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Alexander Zdravkov is a market analyst and crypto journalist with interests in economics, broader financial markets and digital assets. His journey into crypto began more than four years ago, driven by a fascination with the rapid evolution of blockchain technology and the transformative potential of decentralized finance. He began analyzing market cycles and identifying emerging trends before they reach the mainstream. He holds a degree in International Relations - a background that helped shape his broader perspective on global economics, geopolitics, and the interconnected nature of modern financial markets. Whether covering the latest developments in the crypto sector or exploring broader macroeconomic themes, Alexander focuses on giving readers context rather than simply repeating headlines. During his career, he has authored more than 10,000 articles covering cryptocurrencies, traditional finance, and global market developments. His work spans everything from Bitcoin and altcoins to macroeconomic trends influencing risk assets worldwide.
