Did you know that in the NFT market, the number of users is expected to amount to 16.35m users by 2028? It is obviously a growing trend for NFTs.
But, at least for NFT marketers or NFT creators, this means one thing to take into account: a larger market of users will mean a huge evolution of the market and, therefore, more NFT projects.
So, how will you make your project stand out from the crowd of other NFT collections?
In this article, we’ll present you the top 10 NFT marketing strategies in order to empower you to have a great marketing campaign in 2024.
How NFT Marketing Strategy Can Help a Project
Over time, whether it comes to crypto projects, NFTs or even other innovative technologies and products at the time, history has shown that the first to emerge were also the most successful. So was the iPhone, so was Bitcoin in crypto, and so was the Quantum NFT.
And it’s somehow also normal, considering they were the first, and there was no alternative or competition. However, what do you do if you’re not first?
Reporting now to the nextcomers, all who went on to succeed in their industries were those who knew how to use the right marketing strategies to attract interesting people. Solana, Bored Apes, and others relied on a comprehensive marketing strategy, and looking at it now; it’s clear that they bet on the right thing.
However, why exactly can an NFT marketing strategy be important for a project’s success? Let’s break it down:
Building Community and Hype
Effective marketing stirs up excitement and builds a community around your project. This encourages a sense of belonging and invites early adopters, driving organic traction.
Expanding Reach and Influence
In the early stages, connecting with people can be extremely challenging, especially given the intense competition that exists today. The NFT market has moved beyond its infancy, making a well-executed NFT marketing strategy essential for expanding your project’s reach and influence.
Put simply, it enables you to connect with your target audience more efficiently and rapidly, ensuring that interested individuals discover your project and purchase its NFTs.
Raising Awareness and Sparking Interest
Effective marketing is essential for introducing your NFT project to potential buyers and collectors. It highlights your project’s unique value proposition, helping individuals learn its significance and generating interest in what you have to offer.
Through well-executed marketing efforts, you can reach a broader audience, raising excitement that can translate into increased NFT sales and adoption.
Establishing Trust and Credibility
Marketing endeavors contribute significantly to building trust and credibility for your NFT project. By showcasing your project’s strengths, such as the quality of its artwork, the utility of its NFTs, or your team’s expertise, you can instill confidence in prospective buyers and collectors.
Trust holds particular importance in the NFT industry, where factors like authenticity, provenance, and reputation heavily influence purchasing decisions.
Boosting Demand and Scarcity
Many NFT projects feature a limited supply, and marketing strategies can effectively boost demand and scarcity around your offerings.
Through targeted marketing campaigns, you can generate excitement, urgency, and a sense of FOMO (fear of missing out) among collectors, compelling them to act swiftly to acquire your NFTs before they’re no longer available.
Free Ways to Promote Your NFT Collection
To start off, we’re aware that some people might assume you need a big budget for marketing. That’s why we’re offering some ideas upfront on how you can promote an NFT collection without spending much (or anything at all).
We’ll share a few ideas first, then dive into some of the best NFT marketing strategies. These effective marketing strategies will cover both approaches: ones that require some investment and others that you can do for free (or nearly free).
So, some free ways to promote your NFT project are the following:
1. Focusing on Your Website and Branding – Your website serves as the virtual storefront for your NFT business. Therefore, it’s crucial to dedicate time and resources to crafting an exceptional user experience (UX) design characterized by a clean, captivating layout that reflects your brand’s unique mission and vision. And this can be made free if you have some expertise.
2. Utilize NFT Airdrops and Giveaways – Spark interest and engagement by organizing NFT airdrops and giveaways. These initiatives not only attract a wider audience but also incentivize user participation. For this, you can implement creative contests and puzzles to encourage social media sharing and community involvement. Collaborate with other NFT creators to enhance credibility and reach new audiences.
3. Host Ask Me Anything (AMA) Sessions – The Ask Me Anything (AMA) approach is among NFT projects’ most powerful marketing tactics. It not only spreads awareness about your project but also boosts direct interaction with customers. While a FAQ section on your website addresses common queries, an AMA session allows you to address any doubts about your digital collectibles. It’s an effective way to offer detailed insights about your project to the community and target audience.
These 3 elements are good starting points. For more in-depth information on each, along with additional ideas for promoting NFT collections for free, we suggest reading our dedicated article on this subject.
Now, let’s shift our focus to our main topic.
10 Best NFT Marketing Strategies
1. Use of Social Media Marketing
Social media is the cornerstone of any marketing strategy, particularly in forward-thinking industries like crypto and NFTs. Leveraging social media to its fullest potential is crucial for NFT marketing success.
Major social media platforms offer vast opportunities for promoting your collection, allowing direct engagement with NFT artists, collectors, followers, and marketers.
Given the widespread use of social media today, it’s essential to incorporate a well-planned social media strategy into your NFT marketing efforts. That’s why establishing a strong social media presence before launching your project is crucial. For this, consider creating official brand accounts across various platforms and actively engaging with followers through compelling posts and videos.
Platforms like X (formerly Twitter), Telegram, and Discord host active communities of NFT enthusiasts, making them ideal for inclusion in your social media NFT strategy.
Also, be sure to regularly update and interact with your social media handles to maintain engagement and momentum.
Moreover, while it’s vital to diversify your presence across multiple social media platforms, it’s equally important to avoid appearing spammy or inauthentic. Focus on delivering value to your audience rather than simply promoting your project. Aim to produce organic interactions and relationships, encouraging a genuine connection with your community.
2. Establish NFT Collaborations
Whether you’re a non-NFT brand or just starting out with NFTs, teaming up with others can really boost your presence. Many brands have shown how powerful collaboration can be, and Adidas is a prime example. They’ve jumped into the NFT space by teaming up with different NFT projects, showing they’re serious about exploring NFT art.
Take, for instance, when Adidas snagged an NFT from the Bored Ape Yacht Club (BAYC) called avatar #8,774. They turned it into a character named Indigo Herz, showing they’re diving deep into the digital scene. Plus, Adidas teamed up with big players like the cryptocurrency exchange Coinbase and announced a partnership with The Sandbox, a blockchain virtual world.
And Adidas isn’t the only one. Even Nike, their rival, has dipped their toes into the NFT market. They’ve collaborated with RTFKT to create virtual clothing, proving that collaborations between brands and NFT projects can be a win-win.
When you team up with others, you tap into their fan base, reaching more people than you could on your own. And when you partner with respected brands or figures in the NFT community, it adds credibility to your collection. People see that well-known brands are backing you, and it makes them trust your project more.
3. Take Advantage of NFT Influencer Marketing
In recent years, leveraging the influence of well-known personalities has become an incredibly effective way to promote various products, including NFTs.
Celebrities such as Snoop Dogg, Paris Hilton, Steve Aoki, Gary Vee, Logan Paul, and Jimmy Fallon have all played a significant role in the success of NFT projects. Their endorsement and promotion have led to substantial results for these projects.
And some of them have not only promoted or supported the NFT market, but have created their own NFT projects. Snoop Dogg is just one who has taken this initiative. For example, in the summer of 2023, he launched an NFT passport that lets his fans follow his life on tour.
Similarly, you can harness the power of influencer marketing to enhance the visibility of your own NFT project. Influencers are proficient at creating engaging content and have a large following on social media platforms. By collaborating with them, every NFT marketer and NFT creator can effectively reach a wider targeted audience and promote their collections.
Moreover, forming a partnership with an influencer can yield even greater benefits. If a celebrity or influencer becomes an owner of artwork from your NFT collection, it serves as an even more powerful endorsement. This kind of association can significantly boost your work’s exposure.
To make the most of this strategy, it’s important to identify top influencers who align with your brand and can effectively showcase your collection to their extensive follower base.
4. List Your NFT On Top NFT Marketplaces
Putting your non-fungible token collection on well-known marketplaces is another great way to reach a larger audience. This helps you build a solid customer base for your NFTs.
Investors and NFT buyers come together in these marketplaces to purchase the most sought-after NFT artworks.
There are various marketplaces, each catering to a specific niche. Therefore, before selecting a marketplace, it’s essential to understand its niche to attract the most relevant traffic and audience.
To steer clear of potential NFT scams, it’s advisable to list your collection on reputable NFT platforms with verified seller identities. Here are three top legitimate platforms known for generating high NFT sales:
OpenSea
Created by Devin Finzer and Alex Atallah, OpenSea is the leading global NFT marketplace. It offers users access to millions of digital collectibles from various creators.
Additionally, OpenSea frequently hosts free NFT airdrops, allowing users to win NFTs by completing simple tasks without investing tokens. It’s beginner-friendly with an easy-to-use interface, making it an ideal platform for minting NFTs.
Moreover, it operates a gas-free marketplace, eliminating blockchain fees for trading and creating NFTs. OpenSea is versatile, functioning across multiple blockchains like Ethereum, Solana, and others, enabling users to trade NFTs seamlessly.
Rarible
Rarible is another major NFT marketplace accessible globally, facilitating easy buying, selling, and minting of NFTs. Users can follow collections and artists to discover emerging digital collectibles. Rarible’s native token, RARI, allows users to participate in platform governance through voting.
The platform operates on Ethereum, Polygon, Tezos, and Immutable blockchains. Rarible launched a mobile app in 2021, which is currently available on Android.
It supports around 50 crypto wallets and payment via credit/debit cards through MoonPay.
Blur
Blur is a newly launched NFT marketplace aiming to become a top choice for global NFT enthusiasts.
It focuses on providing advanced solutions for organizing digital collectibles and offers a streamlined browsing experience.
Blur ensures fast transactions and provides comprehensive information about each digital collectible’s traits and rarity.
5. Run Paid Advertising Campaigns
Paid campaigns can deliver results relatively quickly, making them an attractive option for those looking to promote NFT collections swiftly, such as before great events in Web3, like the Bitcoin halving.
To run paid campaigns, you’ll need to set aside a budget since this type of advertising operates on a pay-per-click basis to create, deliver, and display your NFT ads.
Consider using online advertising platforms like Google Ads, Facebook Ads, and Twitter Ads (if you can, based on these platform’s criteria) to create targeted campaigns that reach your desired audience. Alternatively, you can utilize a crypto ad network (highly recommended for crypto and NFT projects).
With paid campaigns, you can reach your target audience in a structured and controlled manner. You can narrow down your audience based on demographics, geographic locations, interests, and more.
PPC advertising has the potential to drive increased engagement and website traffic, thus boosting your NFT business’s visibility within search engines.
6. Use a Content Marketing Strategy
Often not taken seriously enough, content marketing is a powerful way to increase the visibility of your NFTs.
When you search for marketing tips, you often come across HubSpot articles, right? That’s because they’ve mastered content marketing in their industry.
Similarly, you can establish yourself as a thought leader by sharing educational content about different aspects of the NFT industry, like art creation, minting, sales, scams, selection, and evaluation.
And if written content isn’t your favorite, no problem because content marketing isn’t just about that. For example, creating video content about NFTs and providing detailed answers on different social media channels such as Reddit and Quora (platforms encompassing strong NFT communities) further enhances your NFT exposure through valuable content.
Many successful NFT projects have taken the initiative to educate their community about NFTs.
In order to create a successful content strategy for your digital assets, don’t forget to include:
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is vital for written content marketing. Using the right keywords ensures your NFT project is easily discoverable in the NFT market space. Additionally, employ SEO techniques like on-site optimization, off-site SEO, link building, and local SEO to improve your project’s ranking on search engine results pages (SERPs).
Press Releases (PR)
Press releases can help attract investors, generate interest, and build public relations for your NFT collection. They also contribute to credibility and can generate leads for your business.
Regularly issuing press releases on media outlets and websites is a proven marketing method to boost collection hype, especially during launches and listings.
Guest Posting
Guest posting on relevant blogs and websites effectively expands your visibility and reaches new audiences. Look for platforms focusing on topics related to your NFTs, such as art, music, or crypto.
You can drive traffic and increase sales by providing valuable content and including links to your website or NFT listings.
Video Marketing
Video marketing is another effective content marketing technique for promoting your digital art and collectibles.
Start by crafting a short teaser video for your upcoming project, keeping it under 30 seconds to capture the audience’s interest.
Include high-quality images of your non-fungible tokens, a compelling voice-over, and synchronized background music to enhance the video’s appeal.
Teaser videos build anticipation for your upcoming digital art collectibles, and if they go viral, they can significantly boost your project’s success.
7. Listing on an NFT Launchpad
An NFT launchpad is essentially a platform designed specifically for the launch of new NFT projects. It functions similarly to how initial coin offerings (ICOs) or initial exchange offerings (IEOs) work, but instead of raising funds for cryptocurrency projects, it caters to the minting and selling of NFTs.
For your NFT marketing strategy, listing on an NFT launchpad can be considered because launchpads often have established communities of potential buyers interested in new NFT projects, which can significantly boost the visibility and reach of your NFTs compared to launching independently.
Also, some launchpads offer marketing and community-building support, helping creators connect with NFT buyers and build a strong foundation for their projects.
Besides, a reputable launchpad with a vetting process can add a layer of legitimacy and trust to your project, potentially attracting more investors.
Some NFT launchpads you can consider are:
8. Engage in Community Marketing
Engaging with your community is vital for a successful NFT collection. So, building a strong community around your brand is essential.
You can establish and expand an NFT community on popular social media platforms such as Telegram and Discord, which are well-known platforms for this kind of activity.
Moreover, to encourage lasting relationships with your audience, it’s important for you to actively engage with their community and offer value-added content to nurture and retain their audience. In order words, do community management. Share industry insights and engage in discussions about your offerings with community members.
Some NFT collections offer exclusive benefits to holders, such as access to online social clubs or limited edition drops, turning holding an NFT into a community pass or membership.
9. Utilize Affiliate Marketing
Affiliate marketing presents another valuable NFT marketing strategy to promote your project, especially if you’re working with a limited advertising budget.
In affiliate marketing, you incentivize affiliates by offering them a share of the profit or a percentage commission for sales they generate on your behalf.
Establishing a structured affiliate program is crucial to leverage affiliate marketing effectively.
Study your competitors’ affiliate promotion strategies to understand how they attract visitors and use these insights to enhance the growth of your Web3 business.
10. Create an NFT Roadmap
Last but not least, ensure that you have a good (always updated) NFT roadmap.
An NFT roadmap lays out the key milestones you aim to achieve, similar to when listing your NFT tokens in a marketplace. It highlights events, features, and future updates for your project.
Crafting a roadmap provides a clear understanding of your target audience and what your non-fungible tokens offer. This clarity helps establish authenticity in the eyes of potential buyers.
Once your NFT roadmap is finalized, don’t hesitate to share it with your NFT community to increase awareness and engagement.
Additionally, it’s essential to uphold everything outlined in your roadmap. Consistency and reliability are key factors in maintaining trust within your community. Failing to deliver on promised milestones can damage your project’s reputation and credibility. Therefore, it’s essential to prioritize and fulfill your commitments to ensure the success and integrity of your NFT project.
Other Tools You Might Need for Your NFT Marketing Strategies
In addition to an effective marketing strategy, be aware that you may need additional support. And for that, we offer you 2 of the best options for your marketing effort in blockchain technology:
Consider Expanding Beyond Major Paid Ads Platforms
Platforms like Google and Facebook might limit your advertising options, especially for blockchain-related projects. Therefore, as a blockchain advertiser, it’s essential to explore avenues beyond Google and Facebook.
Look into other major blockchain advertising networks that can significantly enhance your project’s visibility and attract more online buyers.
Targeting specialized blockchain advertising networks can be cost-effective and help you reach the right audience effectively.
Many NFT artists find success by utilizing blockchain advertising networks to promote their collectibles and boost sales, and you should consider following suit.
For crypto ad networks, we recommend Coinzilla.
Coinzilla can boost your NFT brand’s position among competitors by offering high-quality advertising placements, captivating designs, and engaging ad content.
Why go through the hassle of managing everything yourself when you can leverage an industry leader to effortlessly reach your target audience, drive traffic, and increase NFT sales? Get your displays featured on some of the largest crypto websites and experience the benefits firsthand.
NFT Marketing Agencies Services
Last but not least, if you think that NFT marketing is too difficult for you or your project team’s capabilities, you can always turn to NFT marketing agencies, which can implement almost any marketing strategy you want.
When you want to outsource some services, these agencies are ideal, especially as they come with something you may not have, especially if you are a first-time NFT project – marketing experience.
Some benefits of hiring an NFT marketing agency:
- Craft a top NFT marketing plan to get noticed;
- Grow/build your NFT community;
- Boost token demand;
- Increase the floor price;
- Engage your audience with clear communication, etc.
If you need NFT marketing services/help, you can reach out to these top marketing agencies:
NinjaPromo
NinjaPromo, founded in 2017, is a leading NFT marketing agency catering to B2B, fintech, and crypto industries. They offer a range of marketing services to help you connect with your target audience. From managing social media and SEO to influencer partnerships and branding, NinjaPromo has you covered.
NeoReach
NeoReach is another great NFT marketing agency specializing in decentralized projects and Web3-based targets. With a deep understanding of blockchain audiences and technologies, NeoReach crafts comprehensive marketing strategies tailored to your needs. They also provide NFT minting tools, launch strategies, and secondary market amplification techniques to boost your campaign’s success.
Crowdcreate
Crowdcreate stands out as one of the best NFT marketing agencies, connecting you with top NFT influencers, opinion leaders, and investors. As a full-service creative agency, they specialize in NFT marketing and promotion. In addition to NFT and crypto marketing, Crowdcreate offers consulting services and can assist with crypto investor marketing and Web3 marketing needs.
FAQ
How Much Does It Cost to Market an NFT Collection? What’s the Average NFT Marketing Budget?
The cost of marketing an NFT collection varies greatly depending on the NFT marketing strategies you use. Here’s a general idea of potential costs, but remember again that the cost will depend on your project and your needs:
- Social Media and Community Building: This can be relatively low-cost if done organically but may have associated expenses (Estimated cost: ~$1,000-$15,000).
- Content Marketing: Costs depend on whether you create or outsource the content (Estimated cost: ~$0-$5,000).
- NFT Launchpads: Fees differ between platforms and the level of service selected (Estimated cost: ~$500-$10,000).
- Influencer Marketing: Costs are based on the influencer’s reach and collaboration terms (Estimated cost: ~$500-$50,000+).
- Paid Advertising: Campaign expenses can vary widely based on the platforms used, target audience, and campaign duration (Estimated cost: ~$1,000-$50,000+).
So, giving a single “average” budget is impossible, as your project’s scope and goals will dictate your costs. Prioritize providing value to your audience and develop a marketing strategy that aligns with your available budget.
How to Find Professionals for Your NFT Influencer Marketing?
To find professionals for your NFT influencer marketing, start by researching influencers specializing in NFTs or relevant industries. For this, you can utilize influencer marketing platforms or agencies to connect with suitable candidates. Also, seek recommendations from peers or industry professionals and directly reach out to influencers to discuss collaboration opportunities. Prioritize evaluating influencers based on credibility, audience demographics, engagement rates, and past collaborations to ensure compatibility with your NFT project’s goals and target audience.
Conclusion
The NFT market is constantly evolving, and as it evolves, it becomes increasingly difficult for marketers dealing with new projects or for creators themselves to promote their projects effectively.
However, this article has portrayed the best NFT marketing strategies you can opt for. Even though there’s no one-size-fits-all strategy to succeed, you have some great variants to choose from and to have a great start in NFT marketing.
