Metaplanet Buys $615M in Bitcoin, Now Fourth-Largest Corporate Holder
Japan’s Metaplanet has leapt up the global Bitcoin treasury rankings after executing another major purchase.
The Tokyo-listed company added more than 5,200 BTC in its latest move, worth around $615 million, bringing its total holdings to over 30,800 BTC valued at roughly $3.3 billion.
The acquisition places Metaplanet ahead of rivals such as Bullish and Bitcoin Standard Treasury Company, making it the fourth-largest corporate holder of Bitcoin worldwide. Only a handful of firms now control larger reserves, with Michael Saylor’s Strategy still far ahead at over 640,000 BTC.
Metaplanet’s strategy is clear: it wants to become Asia’s dominant Bitcoin treasury, with executives outlining an ambitious target of capturing 1% of the global BTC market by 2027. Financing through preferred shares, rather than diluting common stock, is one of the tools it plans to rely on to keep buying.
Alongside accumulation, the company has also seen rapid growth from its Bitcoin-driven revenue division. Q3 income surged to $16.7 million, more than doubling from the previous quarter, prompting the firm to sharply raise its full-year forecasts. To strengthen its global presence, Metaplanet has set up new subsidiaries in both Japan and the United States, supported by a $1.4 billion fundraising effort.
The Bigger Picture for Crypto
This rapid rise shows how aggressively corporations outside the U.S. are moving into Bitcoin as a treasury strategy. By locking up tens of thousands of coins, Metaplanet contributes to the growing narrative of supply scarcity, which many analysts believe could push BTC higher over the long term.
For the broader crypto space, it’s another sign that institutional adoption isn’t slowing down. If Asian firms begin following Metaplanet’s lead, Bitcoin’s status as a reserve-style asset could strengthen even further, reshaping corporate finance far beyond Japan.
The information provided in this article is for educational purposes only and does not constitute financial, investment, or trading advice. Coindoo.com does not endorse or recommend any specific investment strategy or cryptocurrency. Always conduct your own research and consult with a licensed financial advisor before making any investment decisions.
Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
