Trump Jr. Puts Millions Into Company Banking on Bitcoin Reserves
Donald Trump Jr. has made a bold financial move by investing nearly $3.3 million in Thumzup Media, a California-based social media marketing company that’s gaining attention for its early adoption of Bitcoin as a treasury reserve.
Holding 350,000 shares, Trump Jr.’s involvement signals growing political and institutional interest in the digital asset space.
Thumzup first embraced Bitcoin in late 2024, authorizing up to $1 million in BTC purchases as part of its long-term treasury strategy. Since then, the company has accumulated over 19 BTC—worth more than $2.1 million today—positioning itself among a growing cohort of firms treating Bitcoin as a hedge against inflation and monetary uncertainty.
In a bid to deepen its exposure, Thumzup filed with the SEC to raise up to $200 million through debt and equity—capital that could further fund Bitcoin acquisitions and expand operations. The move follows a broader trend that began in 2020, when Strategy redefined itself as a Bitcoin-first enterprise under Michael Saylor’s leadership.
While over 250 institutions now list Bitcoin on their balance sheets, some analysts caution that many of these companies haven’t yet endured a bear market. Critics argue that without Saylor-like conviction, copycat treasuries may falter in the face of volatility.
Still, Trump Jr.’s high-profile involvement may breathe new life into the strategy, especially as the 2024 approval of Bitcoin ETFs continues to legitimize the asset in institutional circles. Whether Thumzup becomes a pioneer or a casualty in this evolving space remains to be seen—but its message is clear: Bitcoin is no longer just for crypto natives.
Alex is an experienced financial journalist and cryptocurrency enthusiast. With over 8 years of experience covering the crypto, blockchain, and fintech industries, he is well-versed in the complex and ever-evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His approach allows him to break down complex ideas into accessible and in-depth content. Follow his publications to stay up to date with the most important trends and topics.
