Paramount Skydance Set to Take Control of Warner Bros. Discovery After Netflix Bows Out

Paramount Skydance, led by technology heir David Ellison, is poised to take control of Warner Bros. Discovery after Netflix declined to raise its takeover bid, effectively ending one of the most consequential media bidding wars in decades.
Key Takeaways:
- Netflix declined to match Paramount Skydance’s revised offer for Warner Bros. Discovery.
- Warner Bros. board declared Paramount’s bid a “Superior Proposal.”
- The deal would place assets including CNN, HBO and Nickelodeon under the Ellison family’s control.
- Oracle founder Larry Ellison committed additional financial backing if required.
- The bidding battle drew political scrutiny and White House attention.
Netflix Walks Away
Netflix confirmed it was “declining to match” Paramount Skydance’s latest offer after Warner Bros. Discovery’s board determined the revised bid surpassed its existing merger agreement with the streaming giant.
In a statement, Netflix said the transaction it negotiated would have created shareholder value with a clear path to regulatory approval. However, it emphasized financial discipline, stating that matching the new price was no longer economically attractive.
The company added that while it believed it would have been a strong steward of Warner Bros.’ iconic brands, the deal was a strategic opportunity rather than a necessity.
With no counteroffer from Netflix, Warner Bros. Discovery is now free to terminate its agreement and proceed with Paramount’s proposal. A previously scheduled March 20 shareholder vote on the Netflix deal is now effectively moot.
Ellison Family Expands Media Footprint
If completed, the acquisition would place a broad portfolio of media properties — including CNN, HBO and Nickelodeon — under the control of Paramount Skydance and the Ellison family.
Oracle co-founder Larry Ellison, a longtime ally of President Donald Trump, has played a critical financial role in backing the transaction. Paramount’s latest offer included a commitment from Ellison to provide additional capital if needed to satisfy solvency requirements from lending banks.
David Ellison, CEO of Paramount and a Hollywood producer, has led the bid as part of a broader consolidation push in the entertainment industry.
Political Undercurrents Surface
The high-profile bidding war attracted political scrutiny, with President Trump asserting he had a say in the outcome. Both Paramount and Netflix were seen as navigating Washington dynamics during the process.
Republican lawmakers publicly criticized Netflix during the deal discussions, accusing the company of promoting pro-trans content – claims that co-CEO Ted Sarandos strongly denied.
Shortly before Netflix formally exited the bidding war, Sarandos was seen entering the White House for meetings with officials, according to CNBC, though reports indicated he did not meet with the president.
A Transformational Media Deal
The transaction, once finalized, would reshape the media landscape by consolidating major entertainment and news brands under a single ownership structure aligned with one of Silicon Valley’s most influential families.
For Netflix, the decision underscores its continued emphasis on disciplined capital allocation. For Paramount Skydance, it marks a transformative expansion – potentially redefining the balance of power across Hollywood and streaming for years to come.
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