GameSquare Begins ETH Treasury Program, Buys $5M in Ethereum
GameSquare Holdings has kicked off its $100 million Ethereum-focused treasury strategy with a $5 million purchase of 1,818.84 ETH at an average price of $2,749.
The move marks the company’s first step toward integrating cryptocurrency into its financial strategy through decentralized finance (DeFi) opportunities.
To manage its crypto-native treasury, GameSquare is partnering with Dialectic’s Medici platform, which uses machine learning to target yields between 8% and 14%—well above traditional ETH staking returns. CEO Justin Kenna says the goal is to generate strong, risk-adjusted yields while reinvesting returns into ETH purchases, share buybacks, and internal growth.
The Ethereum purchase follows GameSquare’s recent $9.2 million public offering, which included a fully exercised $1.2 million over-allotment led by Lucid Capital Markets. The additional funding strengthens the company’s balance sheet and accelerates its crypto strategy rollout.
GameSquare joins a growing list of companies shifting to Ethereum-based treasuries. SharpLink Gaming recently spent $19.2 million on 7,689 ETH, adding to its 205,000 ETH holdings—making it the largest publicly traded ETH holder. Meanwhile, Bit Digital has sold off its Bitcoin reserves entirely, deploying $172 million into Ethereum and signaling a deeper pivot toward ETH within corporate treasury strategies.
Alex is an experienced financial journalist and cryptocurrency enthusiast. With over 8 years of experience covering the crypto, blockchain, and fintech industries, he is well-versed in the complex and ever-evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His approach allows him to break down complex ideas into accessible and in-depth content. Follow his publications to stay up to date with the most important trends and topics.
