Crypto.com Targets U.S. Institutions with New CRO Investment Trust
Crypto.com is making a new push to attract institutional interest in its ecosystem by teaming up with Canary Capital to launch a U.S.-based investment trust centered around its native token, CRO.
This initiative marks a step away from traditional ETFs and instead focuses on a private, regulated vehicle exclusively available to accredited investors.
The newly introduced Canary CRO Trust allows exposure to CRO in a format that complies with U.S. financial regulations—but without being a publicly traded fund. The trust is part of Crypto.com’s broader effort to make digital assets more approachable to mainstream finance, especially in jurisdictions like the U.S., where regulatory caution still dominates.
Cronos—the blockchain supporting CRO—is designed for compatibility with Ethereum and Cosmos, enabling DeFi, NFTs, and other Web3 features. With nearly $440 million in total value locked, its ecosystem continues to grow steadily, driven by apps like VVS Finance.
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Meanwhile, Crypto.com is also awaiting regulatory approval for a separate set of ETFs developed in partnership with Trump Media & Technology Group. These products, which include CRO among their holdings, are still under SEC review.
The CRO token itself holds a market cap of around $880 million, trading just under $0.10 as of mid-May. While Europe has moved faster—21Shares already launched a CRO-linked product there—U.S. investors are still waiting for regulatory clarity.
This move follows a broader trend of rising interest in altcoin investment products, with firms like VanEck also filing for ETFs tied to other exchange-linked tokens such as BNB.
Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
