Non-fungible tokens (NFTs) are becoming more and more popular every day. With plenty of digital collectibles being minted and sold every day, NFT art intrigues many crypto enthusiasts.
However, many investors are now eager to navigate this new market by focusing on NFT stocks. With several companies investing in the NFT market, knowing the right NFT stocks to buy is still a challenge.
In this article, we’ll help you discover the best NFT stocks to watch and buy in 2023. But first, you need to learn more about NFTs.
What Are NFTs and NFT Stocks?
In the digital world, NFT refers to a “Non-Fungible Token.” These tokens are used to guarantee and secure ownership of a unique digital asset, such as a piece of art, an item in a video game, a concert ticker, or a musical composition. The NFT tokens operate on the blockchain, similar to Bitcoin and other cryptocurrencies. NFT stocks are represented by companies that get involved in NFT projects.
Most NFTs are based on the Ethereum network, but other digital artworks also operate on different blockchains like Solana and Polkadot. These digital tokens are similar to a virtual certificate showing proof of ownership for a particular digital asset or piece of art.
Additionally, NFTs can also guarantee ownership of certain physical assets, including properties, collectibles, or a piece of physical art.
NFTs can usually be purchased on specialized NFT marketplaces such as OpenSea or Rarible. Besides, new users can enter the NFT industry by participating in NFT airdrops and giveaways, which are special events organized by newly launched projects. During such an event, crypto projects offer part of their NFT collections for free to random users or those who complete various simple tasks.
How to Choose the Best NFT Stocks to Buy
Not every NFT stock out there is a worthwhile investment opportunity. The following tips could help you identify the top NFT stocks currently available on the market.
Invest in Something You Like
While you’re looking for the best NFT stocks to buy, you should focus on the projects that spark your interest. This means you’ll invest in something that you enjoy and that suits your interests.
Do Your Research
With numerous NFT projects on the market, how can you identify the best NFT stocks to buy without conducting little research? Once you pick an NFT project, you should proceed to learn more about that specific project. In addition to reading the “reviews” about the project, you need to know its creators, community, and brand.
Non-Fungible Tokens represent actual people. So, you need to know the individual behind your preferred project. Investing in such projects is similar to betting on your favorite sports team, believing in the player’s ability to deliver. When looking for the best NFT tokens to buy, look at the creator’s past performance, social status, and ability to build and maintain brand awareness.
Where You Can Keep Your NFTs
NFTs are precious investments, and when it comes to storing them, you need a secure location. Especially if you intend to hold onto your investment, you should ensure that your NFTs remain in secure storage like your digital crypto wallet with a 12-word seed phrase, a strong password, and other security protocols.
For the best security of your NFTs, you should consider keeping your investment in a cold storage hardware wallet. You have various options to consider for storing your NFTs. The best ones include Software Wallets like MetaMask and InterPlanetary File System and Cold Storage Hardware Wallets like Trezor and Ledger.
List of the Best NFT Stocks to Buy
After careful research on what is currently available on the market, here are the best NFT stocks to buy:
1. Visa Inc. (NYSE: V)
- Headquarters: San Francisco, California, United States
- Revenue: $8.12 billion (Q2 2023)
- Market cap: $492.27 billion
- Average Volume: 7.96 million
- YTD: 17.09%
- Price: $241.86 (September 20, 2023)
- Number of Hedge Funds Holders: 699
Visa Inc. is a leading global payments technology company, fostering connections between consumers, businesses, financial institutions, and governments across 200+ countries and territories. Their VisaNet network, the world’s largest processing network, employs cutting-edge data encryption technology to ensure fast, secure, and reliable electronic payments.
In a stride towards embracing the NFT world, Visa introduced the Visa Creator Program in 2022, empowering digital creators to leverage NFTs and bolster their small businesses.
Notably, the company also made headlines in 2021 when it acquired an NFT valued at $150,000, signaling its keen interest in exploring and embracing the exciting world of non-fungible tokens.
2. eBay Inc. (NASDAQ: EBAY)
- Headquarters: San Jose, California, United States
- Revenue: $2.54 billion (Q2 2023)
- Market cap: $23.25 billion
- Average Volume: 5.3 million
- YTD: 7.18%
- Price: $43.69 (on September 20, 2023)
- Number of Hedge Funds Holders: 255
eBay is among the pioneer online marketplaces. Founded in 1995, it is one of the earliest e-commerce platforms. On eBay, users can buy and sell items through online auctions. Usually, users have 2 main options for the products listed: “Buy It Now” (fixed-price listings) and “Bidding” (auction-style listings).
The company has ventured into NFTs as well by allowing the sale of some Non-Fungible Tokens on its traditional online platform since May 2021. eBay is taking a different approach to NFTs by focusing on dollar sales instead of cryptocurrencies, as used in most NFT transactions.
Moreover, last year, in June, eBay made a significant announcement regarding its acquisition of KnownOrigin, a prominent NFT marketplace. This strategic move aims to establish eBay as a key destination for NFT collectors, further solidifying its position in the NFT market.
3. Cloudflare Inc. (NYSE: NET)
- Headquarters: San Francisco, California, United States
- Revenue: $308.49 million (Q2 2023)
- Market cap: $20.06 billion
- Average Volume: 5.71 million
- YTD: 32.74%
- Price: $43.69 (on September 20, 2023)
- Number of Hedge Funds Holders: 185
Cloudflare operates a cloud platform that provides enterprise solutions. It is one of the biggest Internet networks that offer services to enhance the security and performance of websites and online services. It stands as one of the largest networks on the web, serving users with reliable solutions for safeguarding and optimizing their digital platforms.
Also, Cloudflare offers an array of services beyond its core functions, such as Cloudflare Stream, which enables effortless online video publishing without worrying about video quality, device compatibility, storage, or technical details. This platform for video sharing, Cloudflare Stream, currently supports NFTs.
With the integration of Ethereum’s ERC-721 protocol through an API, each video can be represented as an NFT, allowing seamless linking of NFTs from other platforms to videos on Cloudflare. This groundbreaking feature empowers video owners to sell their content as NFTs and set up smart contracts, ensuring they receive royalty payments each time their videos are resold.
4. Shopify (NYSE: SHOP)
- Headquarters: Ottawa, Ontario, Canada
- Revenue: $1.69 billion (Q1 2023)
- Market cap: $73.06 billion
- Average Volume: 2.32 million
- YTD: 64.13%
- Price: $56.97 (on September 21, 2023)
- Number of Hedge Funds Holders: 314
Shopify is an e-commerce platform that allows merchants across the world to build an online presence. It helps individuals achieve independence by making it easier to start, manage, and grow an online business.
The company believes the future of commerce has to do with more voices, not fewer. Shopify is making this possible by reducing the barriers to business owners to make business better for everyone.
While Shopify is currently beta testing an NFT program to enable merchants to sell NFTs from their stores, its position as the leading e-commerce platform remains unshaken. However, investors may need to exercise patience to witness substantial stock price growth, regardless of the NFT market’s future trajectory.
5. Mattel Inc. (NASDAQ: MAT)
- Headquarters: El Segundo, California, United States
- Revenue: $1.09 billion (Q2 2023)
- Market cap: $7.58 billion
- Average Volume: 3.41 million
- YTD: 19.96%
- Price: $21.40 (on September 20, 2023)
- Number of Hedge Funds Holders: 94
Mattel, Inc. is an American multinational toy manufacturing company. With a rich history dating back to 1945, Mattel has become a global leader in creating and producing innovative toys and games that captivate the imagination of children worldwide. The company’s iconic brands, such as Barbie, Hot Wheels, Fisher-Price, and UNO, have left a lasting impact on generations, bringing joy, creativity, and educational value to children’s playtime.
Mattel Inc. announced its intention to venture into NFTs from a desire for evolution. They recently introduced an exciting addition to their collector and direct-to-consumer platform, Mattel Creations. The platform now includes an NFT marketplace, offering unique digital collectibles to toy enthusiasts and collectors alike.
The NFT marketplace debuted with the release of Series 4 of the Hot Wheels NFT Garage in December 2022, followed by new collections featuring beloved franchises like Monster High and Masters of the Universe in January.
The best part is that anyone can participate, as no prior cryptocurrency knowledge is necessary to purchase NFTs on the Mattel Creations Digital Collectibles Marketplace.
Moreover, Mattel has plans to launch a peer-to-peer trading feature later this year, allowing collectors to further engage with and trade their NFTs within the community.
6. DraftKings (NASDAQ: DKNG)
- Headquarters: Boston, Massachusetts, United States
- Revenue: $874.93 million (Q2 2023)
- Market cap: $13.96 billion
- Average Volume: $11.97 million
- YTD: 164.09%
- Price: $30.08 (on September 21, 2023)
- Number of Hedge Funds Holders: 195
DraftKings is a prominent American company that offers fantasy sports contests and sports betting platforms, allowing users to participate in daily and weekly contests and earn money based on their performance.
It supports a wide range of fantasy sports, including Major League Baseball, National Hockey League, National Football League, National Basketball Association, Professional Gofer’s Association, Premier League, NBA, UEFA Champions League, NASCAR auto racing, Canadian Football League, mixed martial arts, Tennis, and XFL league.
In addition to its sports-focused services, DraftKings has ventured into the world of NFTs. Through its collaboration with Autograph, the company has launched a dedicated marketplace where exclusive NFTs are sold, and NFT drops featuring renowned celebrities occur.
This marketplace showcases NFTs from notable athletes and personalities such as Tiger Woods, Wayne Gretzky, Tony Hawk, Naomi Osaka, Derek Jeter, and Tom Brady, providing fans with unique digital collectibles and memorable experiences.
Their NFT marketplace is available in the US, Canada, and other selected jurisdictions.
7. Coinbase Global Inc. (NASDAQ: COIN)
- Headquarters: San Francisco, California, United States
- Revenue: $662.5 million (Q2 2023)
- Market cap: $18.18 billion
- Average Volume: 11.51 million
- YTD: 116.64%
- Price: $76.67 (on July 17, 2023)
- Number of Hedge Funds Holders: 200
Coinbase is a renowned online trading platform in the crypto industry, standing tall as one of the largest trading platforms with impressive trading volumes. Catering to both retail and institutional users, Coinbase facilitates seamless fiat-to-crypto and crypto-to-crypto transactions.
Adding to its offerings, Coinbase boasts a vibrant marketplace where users can explore, create, showcase, and trade NFTs.
8. Funko (NASDAQ: FNKO)
- Headquarters: Everett, Washington, United States
- Revenue: $1.19 billion (Q2 2023)
- Market cap: $381.77 million
- Average Volume: $959,902
- YTD: -33.46%
- Price: $7.26 (on September 20, 2023)
- Number of Hedge Funds Holders: 46
Funko is a well-known pop culture consumer products company specializing in creating and selling licensed collectible toys, figurines, and merchandise.
The company is famous for its unique and stylized vinyl figures, commonly known as “Pop! Vinyls,” which feature characters from movies, TV shows, video games, and more.
Funko has become a favorite among collectors and fans of popular culture worldwide with a wide range of products and collaborations.
Regarding NFTs, Funko offers its Funko Digital Pop platform, which is an NFT marketplace for acquiring exclusive and rare NFT collectibles, including NNFT drops. Users can access the latest limited edition NFT collectibles featuring Funko’s signature stylized figures through an account on the platform.
9. PLBY Group (NASDAQ: PLBY)
- Headquarters: Los Angeles, California, United States
- Revenue: $35.1 million (Q2 2023)
- Market cap: $76.84 million
- Average Volume: 723,023
- YTD: -62.18%
- Price: $1.04 (on September 20, 2023)
- Number of Hedge Funds Holders: 33
PLBY Group, formerly Playboy Enterprises, is a global media and lifestyle company synonymous with luxury and iconic branding.
With a rich history from the 1950s, PLBY Group has evolved beyond its legacy as a men’s magazine to become a diverse entertainment platform, offering a wide range of products and experiences.
From media content and digital ventures to gaming, apparel, and experiential events, PLBY Group redefines its brand while celebrating the essence of pleasure, lifestyle, and indulgence.
In 2021, PLBY Group ventured into the world of NFTs with its Rabbitar series. Despite facing a $5 million loss on Ethereum from NFT sales, the company recognizes the importance of embracing cryptocurrency and digital assets for future growth.
Playboy Group aims to bridge the gap between the past and the future by tapping into its roster of contemporary artists, historical archives, and insights from the crypto community for each NFT project.
Recent collections like Vandalz, Weedman, and The New Surrealists showcase their commitment to innovation and creativity.
10. Takung Art (NYSEAMERICAN: TKAT)
- Headquarters: Hong Kong
- Revenue: $574,780 (Q2 2023)
- Market cap: $6.62 million
- Average Volume: $968,027
- YTD: -63.64%
- Price: $0.1997 (on September 15, 2023)
- Number of Hedge Funds Holders: 5
Takung Art has gained recognition in the art market by specializing in selling physical Asian artwork, offering a unique feature of shared asset ownership. This innovative approach allows multiple investors to own a piece of art collectively, making the market more accessible to a broader audience.
In April 2022, the company took a step further by launching its own NFT trading platform, NFTOEO. As the NFT market matures, stocks like Takung Art could witness significant growth and opportunities.
Are NFTs Crypto?
No. While NFTs and cryptocurrency have blockchain technology in common, it’s important to note that they are distinct concepts. NFTs are non-fungible, possessing unique properties, whereas cryptocurrency is fungible, allowing one unit to be exchanged for another without any change in value.
As both fields continue to develop, consumers will likely better understand their differences, aided by the expansion of blockchain technology.
What are the Best NFT Stocks to Buy?
The best NFT stocks in 2023 include Visa, eBay, Cloudflare, Shopify, Mattel, DraftKings, Coinbase, Funko, PLBY Group, and Takung Art.
Best NFT Stocks – Final Thoughts
Despite some challenges, the Non-Fungible Tokens (NFTs) market is growing, and investing in NFT stocks presents a unique opportunity to capitalize on the popularity and potential of NFTs.
Investors can benefit from this emerging industry by considering established companies with a foothold in the NFT market and conducting thorough research.
However, it is important to exercise caution, diversify investments, and seek professional advice to navigate the volatility and uncertainties associated with this evolving market.