IEO Marketing in Vietnam - A Complete Guide - Coindoo
IEO Marketing in Vietnam

IEO Marketing in Vietnam – A Complete Guide

Editorial Team Avatar
Jun 2, 2022
6 min reading time

IEO (Initial Exchange Offering) is a simple fundraising program for businesses. The primary purpose of an IEO is to consolidate the right amount of funds through presentations. Business handlers present different ideas to raise enough money for their businesses and begin regular operations. Let’s dive into the IEO marketing in Vietnam.

While cryptocurrencies are gaining popularity worldwide, the status is the opposite in Vietnam. The ban on most cryptocurrencies in 2018 has led to the thriving of IEO marketing in Vietnam, and this article gives all the pointers needed to engage in IEO marketing in this country successfully.

IEO Marketing in Vietnam – Introduction

Initial exchange offerings (IEOs) are popular tools of the trade for business investors who use the strategy to invest money in different organizations. In Vietnam, there is an increased number of businesses using different IEO marketing strategies. This article delves into how businesses use IEO marketing in Vietnam. 

IEO Meaning

Initial Exchange Offering is the process by which crypto is marketed through a cryptocurrency exchange platform to draw more users, leads, and prospects. Through IEOs, startups have issued their custom in-house currency that is exchangeable with existing popular crypto, such as BTC and ETH. In other words, IEOs give investors their first exposure when it comes to the stock market. 

To this result, investors can pick an organization where they will put their money. The managers of the company, on the other hand, compensate investors by providing them with their own currency. In 2018, the Vietnamese government banned the maximum number of cryptocurrencies. However, the State Bank of Vietnam, in turn, regulated the country’s crypto policy, making it possible for IEO marketing to gain popularity. 

Before launching an IEO, an organization has to go through three phases. The first phase is to ensure that due diligence has been performed to ensure that every parameter is legal and that fraudulent projects have been eliminated. Then, once an individual has intended to do an IEO, they will need to choose a reliable and reputable exchange. 

The second phase involves selling tokens through a reputable associated website, meeting all the AML and KYC procedures. In addition, all investors need to undergo the identity verification process. 

The final phase involves crediting money to the token issuer’s account. Finding the right investor is an issue that requires due diligence and careful evaluation. IEO marketing in Vietnam has picked up the pace, and here is all you need to know about IEO marketing. 

ieo marketing in vietnam

IEO Marketing in Vietnam – All You Need to Know

Before beginning IEO marketing in Vietnam, it is essential to understand how it works. In Vietnam, IEO marketing is the first idea that comes to mind when one thinks of ways to get company money. In addition, there are currently several IEO exchange currencies in Vietnam, including Bitcoin, Ethereum, Silver Coin, etc. 

The best place to start your IEO marketing is through digital channels. Several digital platforms can promote and support your IEO. Some of these platforms include:

  • The Awareness Campaigns
  • Notifications
  • Social Media Campaign
  • Email Marketing and many more

The popularity of cryptocurrencies is growing significantly all across the globe. However, with the ban on cryptocurrencies in Vietnam has left only a small percentage of cryptocurrencies in use. There is, however, a significant amount number of businesses are embracing payments through Bitcoin. 

Almost all business strategies in Vietnam are embracing IEO, and individuals can gain a competitive advantage by modifying the process of their project model. When using IEO marketing, it is important to make sure that it is promoted, which can be done effectively through marketing tactics. It is better to start using simple techniques to establish the needed web presence to do this. After that, you can go ahead and maximize the visibility of your project.

IEO Regulation in Vietnam

IEO marketing in Vietnam is regulated and influenced by several variables, including the terms and conditions that have been placed by the Vietnam government. Therefore, to qualify for the IEO marketing standard, they must meet the terms and conditions. 

Crypto IEO is one of the most effective means of marketing. A company that is looking for money has to consider the most effective means of acquiring the needed amount of cash. In that case, their first thought is to look at the most effective ideas that business handlers prefer. 

Business moguls in Vietnam have access to both cryptocurrencies and digital money. Therefore, IEO can be considered the most effective idea in Vietnam. However, in Vietnam, it has been illegal to use Cryptocurrency as a form of payment since they were all banned in 2018. 

The Central Bank of Vietnam declared all crypto-related enterprises illegal. Therefore, those looking to undertake IEO marketing in Vietnam should ensure that they stay clear from using cryptocurrencies. However, it’s legal to use digital money, which is widely accepted and can be used as an alternative form of payment. 

IEO Development Services in Vietnam

IEO development services refer to a list of services rendered by IEO. Currently, in Vietnam, numerous agencies provide IEO development services. Some of the tokens that IEO development services offer include:

  • Wallets services that ensure there is secure storage – Wallets were developed to support several cryptocurrencies, secure them, and make them compatible. 
  • Project pitching – Present the project to necessary IEO investors to ensure that they have a quick overview of it and call for investments. 
  • Crypto exchange listing – Once the token has been developed, it is listed in an exchange. If no exchange exists yet, one can be built. 
  • White paper creation – The information about the project is rendered so that it will attract the needed number of investors. 

IEO development services take charge of all these obligations, making it very easy to start an IEO marketing campaign in Vietnam. Notably, before a fundraising effort is initiated, individuals should take into consideration token-generating factors. In addition, an individual must understand which Cryptocurrency will be the best fit for the business. Or else they may end up stagnating.


IEO marketing in Vietnam is an incredible way to increase project funds, and the best way to get started is to use it on social media, newsletters, and email marketing. IEO marketing is becoming a popular venture for almost every business, whether big or small. 

To engage in IEO marketing in Vietnam successfully, investors should ensure that the token selected is the best fit for the business model and its goals. Before everything else, IEO marketing is best done once one has familiarized themselves with the terms and conditions of the Vietnamese government regarding cryptocurrencies. 

As noted in the article, the Central Bank of Vietnam banned a majority of cryptocurrencies and made it illegal to use them as a form of payment. All the same, crypto investors are still doing a good job using the IEO marketing strategy.

* The information in this article and the links provided are for general information purposes only and should not constitute any financial or investment advice. We advise you to do your own research or consult a professional before making financial decisions. Please acknowledge that we are not responsible for any loss caused by any information present on this website.
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