Zuckerberg Envisions Paid AI Services Alongside Free Tools at Meta

In a podcast released Tuesday, Meta CEO Mark Zuckerberg revealed that the company’s future AI offerings will cater to both everyday users and high-end professionals willing to pay for advanced tools.
Speaking with podcast host Dwarkesh Patel, Zuckerberg emphasized a dual business model: free, ad-supported AI services for billions and paid premium services for compute-heavy applications.
AI Won’t Always Be Free, Says Meta CEO
Zuckerberg acknowledged that ads effectively fund free tools but pointed out that more complex AI tasks, like running fleets of digital engineering agents, demand pricing models beyond advertising.
“If you want a thousand AI agents doing complex tasks, that’s not going to be free,” he said.
Comparing the model to premium streaming services like Netflix and ESPN, he explained that production and computing costs require direct payment.
Meta to Offer Free and Paid AI Tiers
While Zuckerberg confirmed Meta’s commitment to accessibility, he made it clear the company will also build premium offerings for those needing advanced capabilities.
“I’m sure we’ll end up having a premium service,” he noted, reaffirming Meta’s mission to reach a global audience while exploring high-value enterprise models.