Vivek Ramaswamy’s Strive Asset Management Secures $1.5B to Launch Bitcoin Alpha Strategy
Strive Asset Management, the investment firm co-founded by entrepreneur and political figure Vivek Ramaswamy, has announced a major $750 million private investment in public equity (PIPE) deal with Asset Entities (NASDAQ: ASST).
An additional $750 million in potential financing through warrant exercises could bring total proceeds to $1.5 billion.
This substantial funding round is intended to fuel Strive’s first wave of Bitcoin acquisitions, positioning the firm as a next-generation Bitcoin treasury company focused on achieving long-term outperformance through active, alpha-generating strategies.
Redefining Bitcoin Treasury: From Passive Holding to Strategic Alpha
While most Bitcoin treasury companies are valued based on the amount of BTC they hold, Strive plans to break from that model. CEO Matt Cole explained that the firm’s approach revolves around outperforming Bitcoin itself—something that requires a more sophisticated framework than simple price exposure.
“Bitcoin treasury companies are usually valued using leverage-based beta models,” Cole said. “Strive is designing its accumulation strategy to beat Bitcoin’s returns through targeted, alpha-driven investments.”
These include acquisitions of undervalued biotech firms trading below their net cash, a sector Strive views as ripe with untapped value. The firm also plans to buy distressed Bitcoin claims—such as those from Mt. Gox—at significant discounts, in partnership with 117 Partners LLC. This market is estimated to involve over 75,000 BTC.
Additionally, Strive aims to capitalize on structured Bitcoin credit vehicles, focusing on the deeply discounted bottom tranches that offer high return potential with controlled risk.
High Premium Deal, No Debt, Strategic Flexibility
The PIPE deal was priced at $1.35 per share—representing a 121% premium to Asset Entities’ stock price prior to the merger announcement. Unlike many similar transactions, Strive chose not to use debt financing, preserving maximum balance sheet flexibility to optimize future equity returns.
CEO Matt Cole is scheduled to present Strive’s Bitcoin strategy today at 11:54 AM PT during the Bitcoin for Corporations conference in Las Vegas. The firm has also released a detailed investor presentation and transaction summary on its official website.
With Vivek Ramaswamy’s backing and a strategy rooted in long-term alpha, Strive Asset Management is signaling a major evolution in how institutional players approach Bitcoin exposure.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
