Trump Media Stock Drops 8% After Announcing $2.5B Bitcoin Treasury Plan

Trump Media & Technology Group (TMTG) has announced a landmark $2.5 billion capital raise aimed at creating one of the largest Bitcoin treasuries among publicly traded companies.
The company revealed the news on Tuesday, positioning itself for a major pivot from digital media into the world of financial services and cryptocurrency.
The fundraising effort includes $1.5 billion in common stock and another $1 billion in convertible notes. According to the company, the funds will be used to purchase BTC, which will be held as a central treasury asset going forward.
A Bold Step Into Bitcoin Finance
This move marks a dramatic expansion of Trump Media’s strategic ambitions. Originally launched as a free-speech-focused social media company, TMTG is now evolving into a broader financial entity. By securing subscriptions from approximately 50 institutional investors, the firm is making a significant bet on Bitcoin as a long-term store of value.
Despite the bold announcement, shares of Trump Media declined about 10% following the news, suggesting some investor hesitation regarding the scale and direction of the new initiative.
The Bitcoin acquired through this financing will be held by Anchorage Digital and Crypto.com, two prominent names in institutional crypto custody. Notably, Crypto.com is also working with Trump Media to roll out its first exchange-traded funds (ETFs), further deepening the partnership between the two firms.
Positioning as a Financial Powerhouse
The $2.5 billion raise underscores Trump Media’s intent to move beyond social networking and become a serious player in the crypto finance space. If completed as planned, the Bitcoin allocation would place the company among the top corporate holders globally, alongside names like MicroStrategy and Marathon Digital.
With the backing of institutional capital and major custodians, TMTG is making it clear that its ambitions extend far beyond digital content—and squarely into reshaping how corporations leverage Bitcoin for treasury growth.