Trump Media Secures SEC Approval for $2.3B Bitcoin Treasury Deal
The U.S. Securities and Exchange Commission (SEC) has officially approved Trump Media & Technology Group’s $2.3 billion Bitcoin treasury deal, marking a historic milestone for digital asset adoption in the public markets.
The approval was granted on June 13 following the company’s Form S-3 registration statement, which was filed earlier on June 6.
Trump Media—the parent company of Truth Social and significantly controlled by the family of U.S. President Donald Trump—filed a final prospectus with the SEC after receiving the green light. The company confirmed that it raised the $2.3 billion through the resale of approximately 56 million shares and an additional 29 million shares underlying convertible notes, sourced from around 50 investors.
The company has called the deal “one of the largest Bitcoin treasury deals for a public company,” signaling its intention to place BTC at the core of its financial strategy. The transaction closed on May 30.
A Strategic Shift Toward Bitcoin
This move positions Trump Media among the most prominent U.S. public companies to directly embrace Bitcoin at scale. With regulatory approval now in hand, the company is poised to deploy its treasury into BTC—a bold step that mirrors the growing trend of institutional and corporate alignment with digital assets.
As markets await the next move, this SEC-approved initiative could serve as a precedent for future Bitcoin treasury integrations across publicly listed firms.
Kosta has reported on cryptocurrency markets and blockchain infrastructure since 2020, bringing over six years of hands-on experience in the crypto industry built through daily tracking of markets, trends, and emerging blockchain developments. Specializing in Bitcoin on-chain analysis, institutional ETF flows, and digital asset price action, his work at Coindoo has been cited by other news agencies and consistently covers market developments with a focus on data-driven reporting across Bitcoin, Ethereum, Solana, and XRP. Over the years, Kosta has contributed to multiple crypto media outlets in different regions, authoring over 6,000 articles across the sector. His reporting spans cryptocurrency markets and the broader fintech industry, tracking not only price action but also the technological and regulatory forces shaping the ecosystem. To support his analysis, Kosta actively leverages on-chain data and metrics from leading platforms such as Santiment, Glassnode, and CryptoQuant, enabling deeper, evidence-based market insights. He believes in the power of transparency and the data that underpins the blockchain ecosystem. His academic background in Marketing Management from Denmark further complements his analytical approach, adding a strong understanding of communication strategy and content positioning to his work.
