Trump Family’s Crypto Initiative Kicks Off Global Push with Binance Founder

World Liberty Financial (WLFI), the crypto initiative linked to President Donald Trump and his family, is making headlines again after a high-profile meeting with Binance founder Changpeng Zhao (CZ) in Abu Dhabi.
WLFI’s leadership team — Zach Witkoff, Zak Folkman, and Chase Hero — reportedly sat down with CZ to discuss strategies for accelerating global cryptocurrency adoption and shaping future industry standards.
The meeting signals WLFI’s ambition to position itself as a major force in the next phase of crypto expansion.
The announcement was shared through WLFI’s official X account, highlighting the group’s commitment to advancing the crypto movement on an international scale.
CZ also weighed in via his own X post, hinting that traditional media outlets might spin the story negatively but stressing that the focus remains firmly on building and innovating.
Both sides framed the meeting as just the beginning of broader plans aimed at driving mass adoption and raising the bar for the crypto industry.