The New Age of Digital Marketing and The Promise of Affordable Big Data
The growth of the internet, and the increased accessibility and penetration of internet-enabled mobile devices has created a new era of customers.
Further advancement in technology and the hyper growth of disruptive technologies in the Fintech space have led to a spontaneous rise in customer awareness and an increased demand in customer satisfaction. Yet, marketing continues to remain a big emphasis in these industries.
Unlike the era of traditional marketing where the key indicating demographics were viewership and coverage area, this new era of marketing leverages the power of the internet to drive marketing campaigns. In this case, the key driver is big data. In today’s business environment, the amount of available data is key to achieving a successful marketing campaign. The ability of knowing the right channel, voice and even design is hinged on the results of good data analytics.
Pairing big data with prime data analytics is the way to go for businesses to achieve success. Kevin Smith, President of Dynatron Software, spoke on the opportunities available for small businesses with access to big data in the Automotive industry: “Automotive is clearly one of the most competitive retail segments, with fewer value separators than ever before. The ability to capitalize on the power and quality of big data, the likes of which only fortune 500 companies have traditionally had access to, will truly tilt the playing field for small, medium, and even larger dealers that embrace it.”
With that said, it’s fair to inquire about the pricing structure of data.
The existing data structure segregates against small businesses. It applies a winner-takes-all model that leaves small to medium businesses without the critical quality data that they need to survive in today’s competitive marketplace. The present structure is quite expensive and is often only available to large corporations.
DataBlockChain.io is seeking to change the narrative for the better by offering a democratized platform for big data acquisition.
The DataBlockChain.io platform offers premium, proprietary data in a democratized form to all. The platform offers democratize data that is more readily available and less expensive than the current methods of data gathering and vetting. The result of this is that clients can now access specific data sets in a cost-effective and transparent way, collecting exactly what they need without paying for extraneous data.
DataBlockChain.io, caters to all sizes of organizations, offering the same premium service to all. The platform utilizes its unique algorithm to ensure secure, quality and user specific data to the demanding party. The DataBlockChain.io platform is fully intuitive with a backend systems that ensures full confidence in data quality for the end user as well as transactional finality for the data providers.
Overall, DataBlockChain.iois set to completely disrupt the data marketplace industry as whole.
About the author, Jesse Brown:
Jesse is an accomplished Blockchain Architect with exceptional decentralization, cryptocurrency and distributed ledger technology (DLT) expertise complemented by hands-on Token Generating Event (TGE) experience. Proven ability to communicate complex Compliant ICO, Crypto and Blockchain concepts to stakeholders and non-technical audiences. Jesse has been involved in four successful blockchain ventures, ServerCube Inc., Patientory, Inc. and Enterprise Blockchain. Jesse also served as Blockchain Enterprise Architecture Consultant at Ford Motor Company.