Temu Halts China-to-US Shipments Amid Soaring Tariffs and De Minimis Crackdown
Temu, the ultra-popular Chinese e-commerce platform, has abruptly stopped shipping products directly from China to U.S. customers, a dramatic shift triggered by surging import tariffs and the end of the de minimis exemption.
Items that were once widely available now appear as “sold out” if sold from China, signaling the platform’s rapid adjustment to the evolving U.S. trade landscape.
Over the past week, Temu began tacking on import fees of 130% to 150%, effectively doubling the cost of many items for American consumers.
The platform now lists these as “import charges” tied to customs processes and fees, though it notes the displayed amounts may not reflect actual payments to customs authorities.
Alongside the price surge, Temu has slashed its U.S. advertising spend — a stark contrast from its previous dominance on app charts. Since the Trump administration’s sweeping tariff announcements, Temu’s app has plummeted in rankings and now falls outside the top 70 in the U.S. App Store.
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