Blockchain has become as sensationalized as the internet was in the late 1990s. The technology is entering mainstream applications. Its use is no longer limited only to cryptocurrencies. Large companies are indeed trying to investigate the technology for thousands of potential uses. One of the most recent cases is at Sony.
Japanese electronics giant Sony has announced the implementation of a blockchain-based digital rights management platform (DRM). The company said that the DRM solution will give special importance to protecting digital content, including electronic textbooks, movies, music and virtual reality content.
In a press release, Sony argued that:
Blockchains create networks where programs and information are difficult to destroy or falsify, and are well-adapted for the free transfer of data and rights. Those traits give blockchains many potential uses across a range of services including finance, merchandise distribution management, and the sharing economy, and blockchains are expected to bring about even more innovative services in the future. At present, they are also used in public P2P network transactions, primarily involving cryptocurrencies such as Bitcoin.
In short, Sony hopes to apply the blockchain to existing DRM solutions developed by the company to manage authentication, sharing, and rights of educational data. The new system based on blockchain will concentrate on the elements of copyrighted material, intellectual property protection and intellectual property management. Because the information in a blockchain is time-stamped, it helps in determining when the data was created and to authenticate its legitimacy – as well as the name of the ultimate owner of that information.
The system is currently in the trial phase. If that succeeds, Sony plans to market the idea and allow it to be used by other intellectual property rights holders.
The blockchain is gaining popularity
The application of the blockchain seems to gradually win various industries. You no longer have to convince anyone about it. It is already here.