Societe Generale Teams Up with 21Shares to Support Crypto ETPs
French banking giant Societe Generale is deepening its crypto footprint by partnering with 21Shares to offer liquidity for its crypto-based exchange-traded products (ETPs) across Germany and Eastern Europe.
The move positions the $1.7 trillion institution as a key market-maker in the region’s evolving digital asset investment space.
As part of the deal, Societe Generale will deliver over-the-counter liquidity for several 21Shares products, including its Bitcoin (ABTC, CBTC) and Ethereum (AETH, CETH) ETPs. The partnership is aimed at improving execution and access for institutional investors seeking regulated crypto exposure via traditional infrastructure.
21Shares’ global head of capital markets, Alistair Byas-Perry, said the collaboration enhances the firm’s ability to deliver efficient and trusted crypto investment vehicles to the European market.
The announcement also reflects Societe Generale’s ongoing push into blockchain and tokenized finance. In 2024, its digital asset arm FORGE partnered with Bitpanda to support its euro-backed stablecoin, EURCV — an effort aligned with the EU’s Markets in Crypto-Assets (MiCA) regulatory rollout.
As Europe races to integrate digital assets into its regulated financial system, Societe Generale’s dual focus on stablecoins and crypto ETPs highlights its ambition to bridge traditional finance with on-chain innovation.
Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
