Smarter Web Company Surpasses 2,000 BTC in Rapid Crypto Treasury Expansion
What started as a modest British web design company has rapidly transformed into one of the most aggressive Bitcoin accumulators in Europe.
The Smarter Web Company has quietly built one of the largest BTC treasuries among UK firms—crossing the 2,000 BTC mark with its latest acquisition.
After raising nearly £20 million through a share placement this week, the company swiftly deployed the funds to purchase another 225 BTC, spending just under £20 million ($26.5M). This marks the firm’s second major crypto buy in July, bringing its holdings to 2,050 BTC at an average entry price of around $108,500.
With Bitcoin trading above $118,000, the firm is already sitting on paper profits of nearly $20 million. It also still holds over half a million dollars in reserve, earmarked for further BTC purchases.
The company’s share price—once flatlining before its pivot—exploded by nearly 200x after announcing its Bitcoin treasury strategy earlier this year, before crashing back to earth. Despite the volatility, its stock remains active, and its CEO, Andrew Webley, is aiming to push the firm into the top 20 public Bitcoin holders worldwide.
Unlike typical corporate players in the crypto space, Smarter Web still offers traditional web services, including design, hosting, and SEO. But with a new 10-year plan centered on Bitcoin acquisition, the firm is betting its future on digital gold.
While major players like Strategy, Tether-backed Twenty One, Riot Platforms, and Trump Media dominate the top of the Bitcoin treasuries leaderboard, Smarter Web’s aggressive pace has quickly pulled it out of obscurity—and into serious contention.
Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
