Shein Raises U.S. Prices by Up to 377% Ahead of Tariff Crackdown
Fast-fashion giant Shein Group has raised prices across a wide range of products ahead of looming U.S. tariffs targeting small parcel imports, signaling early impacts of the escalating trade war on American consumers.
Data compiled by Bloomberg News revealed that most U.S. price hikes occurred on Friday, April 25. The increases varied sharply by category:
- Beauty and health products saw an average price surge of 51%, with some items more than doubling in cost overnight.
- Home, kitchenware, and toys experienced average increases of over 30%. Notably, a 10-piece kitchen towel set skyrocketed by 377%.
- Women’s clothing prices rose more modestly, up around 8% on average.
- The adjustments highlight how tariff threats are beginning to ripple through consumer markets even before formal implementation.
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End of “De Minimis” Exemption Drives Changes
Shein and similar e-commerce platforms like Temu have long benefited from the U.S. “de minimis” exemption, which allowed goods under $800 to enter without tariffs or customs duties. However, the U.S. government’s new decision to end this exemption for shipments from mainland China and Hong Kong has forced companies to recalibrate pricing.
Starting May 2, goods entering the U.S. will face a per-postal-item fee of $100, with even steeper charges set for after June 1. Additionally, many products from platforms like Shein could be hit with a 120% tariff, drastically altering the cost structure for imported goods.
Alexander Stefanov
Reporter at Coindoo
Alex is an experienced finance journalist and a cryptocurrency and blockchain enthusiast. With over 8 years of experience covering the crypto, blockchain and fintech industries, he deeply understands the complex and constantly evolving world of digital assets. His insightful and thought-provoking articles provide readers with a clear picture of the latest developments and trends in the market. His passionate approach allows him to break down complex ideas into accessible and insightful content. Follow up on his content to be up to date with the most important trends and topics.
