Brazilian football legend Ronaldinho has also taken a dive into the cryptocurrency wave, joining the list of celebrities that will be launching their own crypto coin. The Ronaldinho Soccer Coin, which will have the RSC, will be issued on the NEO blockchain platform.
Considered one of the most prominent figures in football history, it is understandable that Ronaldinho would be involved in a slew of endorsements with many big companies, such as Nike, Pepsi, Coca-Cola, Gatorade, Danone, and EA Sports.
But the latest addition to this list will be his own cryptocurrency, own esports strategy and the Ronaldinho Soccer Coin (RSC). The RSC Project is the result of a partnership with the World Soccer Coin (WSC), a Malta-based startup.
the project based on NEO’s blockchain technology will be used to power an ecosystem known as Planet RSC which consists of a Soccer Academy, Smile Project, a marketplace dedicated to betting, virtual stadiums, and many other digital projects.
The main concept is to host matches of all levels of experience from all over the world through the academy and subsequently even set up a virtual reality stadium network and an online betting platform. 350 million of the Ronaldinho coins will be available for sale, out of which 150 million will be distributed in a private token sale. The official date has yet to be released.
Regarding his new undertaking Ronaldinho stated the following: “Ever since I thought of retiring, I started to think about my life after retirement. I wish to contribute to the world as much as I can.”
Ronaldinho apparently does not plan on lying on his back after his retirement. After his high-profile endorsement with Coca-Cola (and getting fired for drinking Pepsi at a news conference), he became involved in working with young people in the UN’s HIV/AIDS programme.
After Messi and Rodriguez endorsed various crypto projects earlier this year, football has once again entered the spotlight, this time with the English Premier League football team Wolverhampton Wanderers signing a contract with cryptocurrency exchange platform, CoinDeal.