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Nvidia is showing more and more interest in blockchain-based technology and has followed through with the addition of startup Ubex to its in-house Inception program.

With this move, Nvidia aims to create a smart online marketing platform with a foundation of blockchain and AI technologies, as reported by Coindesk.

The startup is interested in using blockchain technologies to ensure both speed and transparency for its transaction services. “Any AI needs datasets to work more effectively and to learn. Training an AI requires a lot of effort. The blockchain base will allow us to attract thousands of sources of information that will be used to enrich our AI’s database and make it faster, smarter, stronger and more efficient,” Artem Chestnov, Ubex’s CEO told Coindesk.

Nvidia’s interest in Blockchain

With a strong focus on gaming and professional visualization, the American technology company has some of the most competitive GPUs on the market which are the perfect tools for most crypto miners.

As reported by CNBC, Nvidia CEO, Jensen Huang, stated back in March that “The reason why cryptocurrency became such a popular thing on top of our GPUs is our GPUs is the world’s largest installed base of distributed supercomputing.”

The Inception program

According to Nvidia’s official website, the Inception program is all about ensuring the necessary resources for data science and intelligence-based startups. Arjun Dutt, head of Nvidia’s Inception program told Coindesk that the Ubex had caught the company’s attention with its planned application, deep learning and neural networks for better online advertising algorithms and not with the fact that it uses blockchain tech.

“The main area of interest is their use of deep learning [and] neural networks for better online advertising algorithms,” he stated.

With this move, Nvidia aims to expand its reach outside its typical markets of professional graphics, gaming, data centers, and autonomous devices.

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