The celebration of the 50th anniversary of McDonald’s first Big Mac burger will take place by distributing a commemorative cryptocurrency.
Yes, you’ve read correctly, McDonald’s is set to create its own cryptocurrency to celebrate 50 years of the Big Mac burger.
The largest fast food chain in the world is excited about its celebration and this can be deduced from the McDonald’s official press release published on Sunday. The international giant launches its first crypto coin, dubbed “MacCoin”. Customers who will hold such currency will be able to buy free burgers.
“…We wanted a global celebration as unique as the burger itself,” McDonald’s wrote.
“The MacCoin transcends currencies to commemorate our global iconic burger while giving customers all over the world a chance to enjoy a Big Mac on us.”
Surprisingly, McDonald’s is not the first fast-food giant to launch its own currency. Back in 2017, Burger King Russia has amazed its customers with WhopperCoin, released specifically for its Big Mac. Taking into account that at that time Russia was in an uncertain period on cryptocurrencies, the fast food company’s initiative was a serious one.
MacCoin is tangible!
Speaking to Business Insider, McDonald’s Chief Executive Officer Steve Easterbrook claimed that the company intentionally created a “tangible” coin rather than a digital one.
Using MacCoins, customers will be able to buy Big Mac burgers for free, however, keeping it in their wallets as a “commemorative” gift.
Here’s what the company’s press release states:
“More than 6.2 million MacCoins will be distributed globally in more than 50 countries while supplies last,” the press release continues, and will come in five designs corresponding to each decade the burger has existed.”
“Additionally, the seven languages featured across the various designs represent many of the countries participating: Arabic, English, Indonesian, Mandarin, Portuguese, French and Spanish.”
It remains unclear if the company plans to enter the crypto sector for a long time or not. No matter how things will evolve, the initiative is an attractive one and will certainly be copied by other companies.