Meta Unveils Massive AI Infrastructure Project in Texas
Meta Platforms is doubling down on artificial intelligence with plans for a massive new data hub in West Texas, underscoring CEO Mark Zuckerberg’s ambition to dominate the next phase of tech infrastructure.
The company confirmed a $1.5 billion investment to build a data center in El Paso, marking its 29th worldwide and its third in Texas. Once operational in 2028, the facility is expected to reach one gigawatt of capacity – enough energy to keep a major city like San Francisco powered for an entire day.
For Texas, the expansion adds to Meta’s growing footprint across the state, where the firm has already funneled more than $10 billion into operations and employs over 2,500 workers. Jon Barela, head of the Borderplex Alliance, said the decision highlights the region’s emerging status as a technology hub. “Meta moves fast – and the industry tends to follow,” he noted, hinting that more hyperscale data players could soon arrive.
AI Spending at the Core of Meta’s Strategy
The new investment comes as Meta prepares to report third-quarter earnings. Analysts expect profits of about $6.74 per share, up nearly 12% from last year, driven by heavy spending on AI and cloud infrastructure. Wall Street’s consensus remains bullish: price targets stretch from $635 to $915, with Citigroup and Guggenheim among the most optimistic.
While some experts caution that Meta’s escalating AI expenses could test investor patience, others view them as a long-term advantage. The company’s focus on machine learning – from content recommendation systems to generative AI models – has become a cornerstone of Zuckerberg’s growth vision.
Momentum Heading Into Year-End
META stock has maintained strong momentum through 2025, bolstered by enthusiasm for its AI integration across social platforms and its pivot toward metaverse-linked services. Analysts describe the company as one of the “top plays in AI infrastructure,” ranking it alongside major chipmakers and cloud providers.
Meta’s Texas project cements that narrative. More than just another data center, the facility is designed to be a high-performance backbone for AI workloads – a reminder that in today’s tech race, physical infrastructure is as strategic as algorithms themselves.
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