Méliuz Becomes Top Bitcoin-Holding Public Firm in Latin America
Méliuz (CASH3), a major Brazilian fintech firm serving over 30 million users, has officially become the largest publicly traded corporate holder of Bitcoin in Latin America.
The announcement came Monday after the company revealed a significant new crypto purchase.
Following a recent stock offering, Méliuz acquired 275.43 BTC for $28.61 million. This brings its total Bitcoin holdings to 595.67 BTC, making it the region’s leading corporate investor in the asset.
Global Ranking and Strategic Move Toward Crypto Adoption
The company said it paid an average of $102,702.84 per coin for its latest acquisition. With this move, Méliuz now ranks 36th globally among publicly listed companies by total Bitcoin holdings.
The purchase underscores the firm’s increasing commitment to digital assets as part of its long-term treasury and growth strategy. As Bitcoin adoption rises in the region, Méliuz appears to be positioning itself as a crypto-forward leader among Latin American tech firms.
Kosta has reported on cryptocurrency markets and blockchain infrastructure since 2020, bringing over six years of hands-on experience in the crypto industry built through daily tracking of markets, trends, and emerging blockchain developments. Specializing in Bitcoin on-chain analysis, institutional ETF flows, and digital asset price action, his work at Coindoo has been cited by other news agencies and consistently covers market developments with a focus on data-driven reporting across Bitcoin, Ethereum, Solana, and XRP. Over the years, Kosta has contributed to multiple crypto media outlets in different regions, authoring over 6,000 articles across the sector. His reporting spans cryptocurrency markets and the broader fintech industry, tracking not only price action but also the technological and regulatory forces shaping the ecosystem. To support his analysis, Kosta actively leverages on-chain data and metrics from leading platforms such as Santiment, Glassnode, and CryptoQuant, enabling deeper, evidence-based market insights. He believes in the power of transparency and the data that underpins the blockchain ecosystem. His academic background in Marketing Management from Denmark further complements his analytical approach, adding a strong understanding of communication strategy and content positioning to his work.
