Japanese Company Expands Into Crypto With New Investment Arm
Japanese game developer CyberStep, best known for the online crane game “Toreba,” is making a strategic leap into the crypto sector.
As of July 1, 2025, the company has unveiled a new initiative aimed at managing digital assets generated through its Web3 projects.
The new division, dubbed CRYPTECH Capital, will serve as CyberStep’s in-house crypto investment unit. Its goal is to convert tokens earned via blockchain-based platforms into long-term holdings of major cryptocurrencies such as Bitcoin and Ethereum. By doing so, CyberStep plans to build institutional-grade reserves and solidify its position in the growing digital asset economy.
One of the main engines behind this shift is Eggle, a blockchain game developed by the company. Eggle will act as a central component in CRYPTECH’s token ecosystem, which aims to operate as a self-sustaining economic model powered by user engagement and token utility.
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To kick off the initiative, CyberStep is committing 200 million yen (around $1.25 million) in the first phase, with the potential to scale up to 1 billion yen (roughly $6.25 million) based on how the market evolves. This financial strategy is designed to reduce exposure to individual token risks by diversifying reserves and strengthening long-term liquidity.
The move marks a significant pivot from content creation to active participation in crypto markets, with CyberStep positioning itself not just as a Web3 innovator, but also as a digital asset investor.
Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
