Is McDonald’s Going to Invest in Bitcoin?
McDonald’s may be facing pressure to explore Bitcoin as a reserve asset, but the company appears in no rush to jump on the crypto bandwagon.
A proposal submitted by the National Center for Public Policy Research, a conservative think tank, will not be included in the fast-food giant’s upcoming shareholder meeting agenda — despite its bold claims.
Think Tank Pushes for BTC on Balance Sheet
The group’s proposal urged McDonald’s to consider Bitcoin over traditional real estate holdings, arguing that the cryptocurrency offers superior appreciation potential and liquidity. The think tank cited a quote from former McDonald’s President Harry Sonneborn, who once said the company was “not in the hamburger business” but “in the real estate business.”
Their argument? If McDonald’s is serious about long-term capital appreciation, it should treat Bitcoin the way it has historically treated real estate — as a strategic reserve.
“More companies are adopting Bitcoin as a treasury asset,” the group warned. “If McDonald’s doesn’t keep up, it could fall behind its peers.”
SEC Sides with McDonald’s
Despite the enthusiasm behind the proposal, McDonald’s management wasn’t on board. The company contacted the U.S. Securities and Exchange Commission (SEC) for guidance, requesting permission to exclude the proposal from its shareholder agenda. The SEC agreed, stating that the matter falls under routine business operations and doesn’t warrant shareholder input.
The ruling effectively blocks the proposal from being discussed at the 2025 shareholder meeting.
Kosta has reported on cryptocurrency markets and blockchain infrastructure since 2020, bringing over six years of hands-on experience in the crypto industry built through daily tracking of markets, trends, and emerging blockchain developments. Specializing in Bitcoin on-chain analysis, institutional ETF flows, and digital asset price action, his work at Coindoo has been cited by other news agencies and consistently covers market developments with a focus on data-driven reporting across Bitcoin, Ethereum, Solana, and XRP. Over the years, Kosta has contributed to multiple crypto media outlets in different regions, authoring over 6,000 articles across the sector. His reporting spans cryptocurrency markets and the broader fintech industry, tracking not only price action but also the technological and regulatory forces shaping the ecosystem. To support his analysis, Kosta actively leverages on-chain data and metrics from leading platforms such as Santiment, Glassnode, and CryptoQuant, enabling deeper, evidence-based market insights. He believes in the power of transparency and the data that underpins the blockchain ecosystem. His academic background in Marketing Management from Denmark further complements his analytical approach, adding a strong understanding of communication strategy and content positioning to his work.
