In crypto marketing, generating continuous leads relies on a strategic marketing plan. But traditional marketing strategies won’t cut it anymore. The digital shift in crypto marketing demands you double-down on a plan and a goal.
Here are the tips from TokenMinds to help you set up a cryptocurrency marketing plan for success as we head into the new year.
What we’ve learned in 2020 is that adapting to changing cryptocurrency market environment is key to crypto marketing success. But successful blockchain companies understand the growth of their projects is related to the quality of their online presence.
Nobody wants to make mistakes when it comes to their crypto marketing efforts. But the best part about crypto marketing is that mistakes are, for the most part, rectifiable.
Update Your Website
Your website is your first impression. To stand out, you need to have a strong first impression. Your website should also exceed visitor expectations and clearly tell the story of why they should choose to back your project. Ensure that your website is responsive, easy to navigate and designed to drive conversion.
Invest in Local SEO
Local SEO is necessary for successful crypto marketing. Local SEO lets Google and other search engines know where you’re located. By focusing on location, you limit competition and answer user intent, making your website appear on more search engine result pages (SERPs). If you choose to list your token sale within an exchange located in Asia as an example, your first priority target will be Asian retail investors located in that region versus communities on the other side of the world. This means that you should adopt a targeted SEO approach to rank higher for local search results.
Improve Call-to-Action (CTA)
Calls-to-action are more than a button or line of text. But effective CTAs encompass an entire landing page and leverage some of the best conversion techniques from web design.
Asking a prospect to join a whitelist is a great start. But you should explain the process, demonstrate how easy it is. Provide a breakdown to show potential investors what they can expect when they choose to back to your project.
Have a Content Strategy
Content within crypto marketing is about creating valuable, educational, attention-grabbing material. The content should answer a question or solves a problem. It could be a webinar or a blog post of resources. That also means that your content should be up-to-date, engaging, educational, and free. Content can be created by answering the community’s biggest concerns and interests with value.
