Gaming Giant Makes Bold Move into Bitcoin Mining
NIP Group, best known for its legendary esports brand Ninjas in Pyjamas, is charting a new path — and this time, it’s not in gaming.
The company has made a surprise leap into Bitcoin mining, aiming to generate around 60 BTC monthly with newly acquired hardware boasting 3.11 EH/s of computing power.
At current prices, that translates to roughly $6.5 million in monthly revenue — before costs like electricity, maintenance, and infrastructure are factored in. To manage this new operation, NIP has formed a dedicated Digital Computing Division, which will also handle strategic expansion into future crypto ventures.
Co-founder Hicham Chahine said the company’s transformation began after going public last year, prompting a shift from pure entertainment into high-powered digital infrastructure. “This is about building real computing value in the digital era,” he explained in a recent post.
Despite the ambitious pivot, markets were not immediately impressed — the company’s stock dropped 17% following the announcement and is down 88% from last year’s highs.
NIP’s move echoes strategies seen in firms like MicroStrategy, which famously leveraged Bitcoin as a corporate reserve asset. But while the upside is real, analysts caution that mining remains a volatile and capital-heavy game, especially in uncertain macro conditions.
Still, for NIP Group, this isn’t just about mining crypto — it’s about mining relevance in a fast-evolving digital economy.
Alexander Stefanov
Reporter at Coindoo
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