Gaming Giant Makes Bold Move into Bitcoin Mining
NIP Group, best known for its legendary esports brand Ninjas in Pyjamas, is charting a new path — and this time, it’s not in gaming.
The company has made a surprise leap into Bitcoin mining, aiming to generate around 60 BTC monthly with newly acquired hardware boasting 3.11 EH/s of computing power.
At current prices, that translates to roughly $6.5 million in monthly revenue — before costs like electricity, maintenance, and infrastructure are factored in. To manage this new operation, NIP has formed a dedicated Digital Computing Division, which will also handle strategic expansion into future crypto ventures.
Co-founder Hicham Chahine said the company’s transformation began after going public last year, prompting a shift from pure entertainment into high-powered digital infrastructure. “This is about building real computing value in the digital era,” he explained in a recent post.
Despite the ambitious pivot, markets were not immediately impressed — the company’s stock dropped 17% following the announcement and is down 88% from last year’s highs.
NIP’s move echoes strategies seen in firms like MicroStrategy, which famously leveraged Bitcoin as a corporate reserve asset. But while the upside is real, analysts caution that mining remains a volatile and capital-heavy game, especially in uncertain macro conditions.
Still, for NIP Group, this isn’t just about mining crypto — it’s about mining relevance in a fast-evolving digital economy.
Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
