Lately, things haven’t been going too good for Facebook. The world’s most used social media platform is being attacked from all angles. In spite of their honest approach regarding cryptocurrencies, it has become obvious that they permitted fake ICO ads that fraudulently used the name and image of Martin Lewis.
More Legal Issues for Facebook
In the last few months, Facebook has been facing a great deal of backlash, and this tendency only seems to be increasing. Cryptocurrency users are very displeased about how the social media platform banned all crypto-related ads earlier this year.
Before the crypto ad ban, it appears that Facebook accepted multiple start-ups to promote their ICO campaigns. While that in itself is nothing new, these ICOs claimed that Martin Lewis endorsed their product. Martin Lewis is the founder of the MoneySavingExpert website, and he is also the host of The Martin Lewis Money Show on ITV in the United Kingdom.
Unwittingly, a few projects chose to use images of Martin Lewis to endorse their schemes. Even though it’s rather difficult to filter all fake advertisings, more than 50 phony Martin Lewis ads were published on the Facebook platform so far.
Martin Lewis made the following statement regarding the situation:
“I don’t do adverts. I’ve told Facebook that. Any ad with my picture or name in is without my permission. I’ve asked it not to publish them, or at least to check their legitimacy with me before publishing. This shouldn’t be difficult – after all, it’s a leader in face and text recognition. Yet it simply continues to repeatedly publish these adverts and then relies on me to report them, once the damage has been done. Even when they are reported, many have been left up for days or weeks. And finally, when they are taken down the scammers just launch a new, nearly identical campaign very soon afterwards and the whole rigmarole starts again.”
Due to Facebook’ s lack of action regarding these instances, Martin Lewis took legal action and filed a lawsuit against the social media platform. Solicitor Mark Lewis from Seddons law firm will be in charge of the proceedings. Some may remember his name from the Jack Monroe libel case implicating defamation on Twitter.
It is apparent that these advertisements should never have passed through Facebook’s reviewing and approval procedures. Also, it’s lack of action after these issues were reported is another issue.