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The “leading social trading and investment network”, eToro, has signed partnership agreements via which it pledged to sponsor UK’s top soccer teams.

The Limassol-based company, eToro, stated in a press release that thanks to the support of SportQuake, it has teamed up with seven Premier League soccer clubs. According to the partnership contracts, the financial company will invest Bitcoin BTC in several types of activities/products, including tickets, LED displays, interviews, among others.

eToro to sponsor seven UK football teams

With a detailed planning and completion after six months, eToro has finally partnered with Tottenham Hotspur, Newcastle United, Crystal Palace, Leicester City, Southampton, Brighton & Hove Albion and Cardiff City, and affirms it is “the first brand to pay for a Premier League partnership in bitcoin.”

Iqbal V. Gandham, eToro’s managing director for the U.K., claimed:

The blockchain technology that underpins crypto currencies like bitcoin brings transparency, which we believe can improve the experience for everyone who loves the ‘beautiful game’, from fans being targeted by ticket touts, or a club negotiating a transfer, we believe that blockchain will revolutionise the world of football.”

eToro supports Bitcoin since 2014

eToro has announced its support for Bitcoin in January 2014, launching BTC trading pairs for its 3 million users (at that moment). Back in early 2017, the company announced the release of other three-powered trading pairs, including Ripple XRP, Ether, and Litecoin LTC. Notably, eToro did not make it possible for users to deposit and withdraw these assets, but only to trade within the platform.

This year was a progressive one for the company in Cyprus. Back in May 2018, it was excited to announce the release of its fully-equipped cryptocurrency exchange with a built-in wallet service. Furthermore, it has revealed about new listed assets, counting DASH, Bitcoin Cash, Stellar, Ethereum Classic, NEO, and EOS.

The news comes two days after eToro announced it has listed IOTA, the eleventh largest cryptocurrency in the world by market cap.

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