Crypto.com to Custody Vivopower’s Expanding XRP Holdings
Vivopower International is deepening its push into blockchain finance with a new partnership that places its growing XRP treasury under the care of Crypto.com.
The Nasdaq-listed company will use the exchange’s institutional custody services to secure its holdings and give investors easier access to its equity through Crypto.com’s trading platform.
The deal also links Vivopower to Crypto.com’s global network of 150 million users, boosting visibility for its XRP strategy while enabling future participation in XRP restaking through Flare Networks.
Both companies already have ties to Flare, a move aimed at building use cases around the token in decentralized finance.
Vivopower’s Executive Chairman Kevin Chin called the collaboration a major step toward accelerating the company’s international reach.
He noted that combining secure asset storage with expanded market access positions Vivopower to take advantage of new opportunities in the DeFi space, particularly in projects that integrate real-world finance with blockchain-based systems.
The company has been rapidly building its XRP reserves, with plans to buy $100 million in Ripple shares at an implied price of $0.47 and an additional $100 million commitment to integrate XRP into blockchain-based revenue projects. It has already raised $121 million toward its goal, making it one of the first publicly traded firms with a dedicated XRP treasury.
The shift mirrors a growing corporate interest in XRP as a reserve asset. Nature’s Miracle, an agri-tech firm, recently announced a $20 million program to hold XRP long-term, underscoring the token’s rising role in institutional treasury diversification.
This trend signals that companies are looking beyond Bitcoin and Ethereum, with XRP increasingly being recognized for its potential in cross-border payments and enterprise blockchain adoption.
Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
