Coinbase’s Base Expands Globally With New Country Leads Across Five Continents
Base, Coinbase’s Ethereum Layer 2 scaling solution, is accelerating its global adoption strategy by appointing seven new regional “country leads” as part of a broader effort to expand onchain activity, according to an announcement on Wednesday.
The new hires cover Argentina, Brazil, Central America, South Korea, Singapore, the UK and Europe, and West Africa, according to Xen Baynham-Herd, Head of Global Builders at Base. Each lead will be tasked with building regional user communities, supporting developer ecosystems, and driving localized crypto adoption.
Strategic Hiring Targets Global Onchain Growth
Base’s new country leads are expected to anchor Coinbase’s regional strategies, serving as local liaisons between the Base ecosystem and global crypto builders. The team also noted they are still hiring for additional roles in Germany, Indonesia, Mexico, Turkey, the UAE, and a U.S.-based network manager.
This move mirrors a broader trend in the crypto industry, where leading networks are shifting toward decentralized global expansion and community-led growth.
2025 Roadmap: $100B in Onchain Assets, 25M Users
Base began 2025 with an ambitious roadmap that includes:
- Scaling to $100 billion in onchain assets
- Onboarding 25 million global users
- Attracting 25,000 developers to the network
To support this mission, Base has launched multiple incentive and builder grant programs, fostering innovation across DeFi, gaming, NFTs, and consumer apps.
Why It Matters
The aggressive expansion underscores Coinbase’s confidence in Ethereum Layer 2 solutions and Base’s potential to become a mainstream blockchain for consumer adoption. With new local teams driving growth on the ground, Base is positioning itself to compete in emerging markets and tap into diverse user bases across the globe.
Kosta has reported on cryptocurrency markets and blockchain infrastructure since 2020, bringing over six years of hands-on experience in the crypto industry built through daily tracking of markets, trends, and emerging blockchain developments. Specializing in Bitcoin on-chain analysis, institutional ETF flows, and digital asset price action, his work at Coindoo has been cited by other news agencies and consistently covers market developments with a focus on data-driven reporting across Bitcoin, Ethereum, Solana, and XRP. Over the years, Kosta has contributed to multiple crypto media outlets in different regions, authoring over 6,000 articles across the sector. His reporting spans cryptocurrency markets and the broader fintech industry, tracking not only price action but also the technological and regulatory forces shaping the ecosystem. To support his analysis, Kosta actively leverages on-chain data and metrics from leading platforms such as Santiment, Glassnode, and CryptoQuant, enabling deeper, evidence-based market insights. He believes in the power of transparency and the data that underpins the blockchain ecosystem. His academic background in Marketing Management from Denmark further complements his analytical approach, adding a strong understanding of communication strategy and content positioning to his work.
