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Baidu, China’s version of Google, is planning on giving rewards and announcing the blockchain design of their project “Totem” in a forthcoming conference on July 18. Baidu launched their blockchain-based platform in April.

Totem uses blockchain technology to administer the intellectual property rights of images. The platform’s objective is to enable in an efficient way the ownership of images and stop infringements, as stated by its website.

“The copyright information of the work is permanently written into the blockchain. Based on the credibility and incomprehensibility of the blockchain, combined with Baidu’s leading artificial intelligence technology, the dissemination of the work can be traceable, reprintable, monitorable, and change the copyright of traditional pictures,” (roughly translated) the website posted.

Through blockchain employment, Totem would provide a higher degree of transparency into image rights and the licensing process. The platform would also make use of Baidu’s Artificial Intelligence technology to monitor and detect any copyright violations that might occur online.

“Totem conducts network infringement monitoring of original works, quickly produces visual data reports, and entrusts lawyers to initiate rights protection online,” according to an explanatory description.

Totem rewards would serve as an incentive on the platform and are currently available for certain functions such as user uploads. However, its use could be further extended for image transfers and similar purposes.

Photographers, designers and other content creators are currently encouraged to fill in and send an online application. Upon identity verification, they can upload their works onto the Totem blockchain.

A number of projects have implemented blockchain technology to be used in intellectual property rights management in the past. At the start of this year Kodak, a well-known photography company, said that it will release a blockchain platform called KODAKOne and its native token, KODAKCoin.

KODAKOne, has similar functionalities to Totem, permitting photographers to register their images which can be licensed on the platform. The project stated that they wished to give photographers more control over their images.

KODAKCoin’s initial coin offering (ICO) was initially planned to start on Jan 31 but the date has since been postponed.

According to earlier reports, Baidu’s Blockchain Lab has also launched a crypto collectible game called “Leci Gou”. The game features puppies as digital items you can collect.

Last month, Baidu also created and released a native blockchain-based knowledge quiz app named “Duyuzhou”. They also released a network operating system that also runs on blockchain called super-chain, which works with the developer ecosystem of Bitcoin and Ethereum.

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