The Central Bank of Poland doesn’t seem to be interested in the cryptocurrency’s advantages. Together with the Office of the Polish Financial Supervision Authority, they spent over 90.000 PLN to create a negative campaign against cryptocurrency. This was promoted using the social media like Facebook, Google and YouTube.
The campaign represented a video created and published by Marcin Dubiel, which entitled it “I LOST ALL THE MONEY”. It’s all about a young man who invests all his money in crypto assets. Further, he is ashamed that can’t pay for his dinner at the restaurant with cryptos. The ending is disappointing for the young man. He loses all the money, while the evil Dubiel counts his fiat benefits.
Today, 21 February 2018, the video has over 529.000 views.
The campaign was successfully managed due to the collaboration with YouTube partner in Poland- Gamellon. The Central Bank of Poland paid about 27.000 USD Dollars in order to warn young investors about the possible negative consequences of crypto usage. However, the video wasn’t marked as sponsored.
The video came with the hashtag #uważajnakryptowaluty. This is a website designed by the Polish government to bring arguments against crypto coins. The major reasons why they do not support them are: money laundering, volatility and malware attacks.
They define cryptocurrency as “A digital representation of value, not issued by a central bank or a public authority, not necessarily related to the currency of a specific country, but recognized by natural and legal persons as means of payment. They may be transferred, stored or subject to electronic commerce.”
“10 Differences between money and cryptocurrency that you need to know” by Planeta Factow
Another Polish video related to cryptocurrency usage was published by Planeta Faktow. This one is marked as sponsored and was entitled “10 Differences between money and cryptocurrency that you need to know”. Today, the video has over 510.000 views.
Poland doesn’t have regulation that prohibits the use of cryptocurrency. However, it’s still illegal to design sponsored contents without specifying them clearly.