X

658 Views

Cathay Pacific Airline to Release Blockchain Reward App (+Video)

Spread the love
  • 1
    Share

The Hong Kong-based Cathay Pacific becomes the latest airline company to adopt blockchain technology within its operational system.

The company has announced on 9th May about launching its first blockchain-based rewards program. In the start-up period, the company will provide passengers miles using the DLT- distributed ledger technology, which will later enable them to be rewarded in real time.

The first step is to launch an online application and platform, created in partnership with the Accenture giant and entitled “Unlock More Miles“. The marketing campaign of the project will be closely linked to Hong Kong’s “dining promotion“, where existing users of the Asia Miles-Cathay Pacific’s rewards program will be able to check their air miles in real time and get rewarded as well.

Blockchain is helping industries across the globe to transform their workflows, making complicated business processes run more smoothly and efficiently, including enabling quick and seamless transaction settlements,” said Peter Yen, Manager at Accenture.

The updates will be realized automatically, while operations will be transparently displayed between the airline and “dining partners“, according to the company’s statement.

By harnessing blockchain technology, the Cathay Pacific Group and Asia Miles are providing Asia Miles partners a single data source when managing account activity. This allows Asia Miles, partners and members a near real-time ability to manage rewards,” the blog post quotes.

The decision taken by Cathay Pacific comes as a response to the competition after Singapore Airlines launched the same concept of blockchain-based reward application. The latter collaborated with Microsoft, and the test results were positive.

To learn more about the blockchain-based reward project, watch the video below.

Cathay Pacific is an important airline company that links 200 destinations around the world. The company has as a subsidiary Cathay Dragon to serve travelers across Asia.

0 Shares

You may be interested

A Secret Message has been Found in Bitcoin’s Genesis Block
News
1077 views
News
1077 views

A Secret Message has been Found in Bitcoin’s Genesis Block

Joshua Tayo - October 16, 2018

More than 10 years after the original bitcoin code was released, a hidden messaged has just been identified in the…

The 10 Most Influential People in the Blockchain Space
Learn
922 views
Learn
922 views

The 10 Most Influential People in the Blockchain Space

Khushboo Shah - October 16, 2018

When it comes to revolutions in the world of technology, the arrival of the world wide web in the 90s…

IMF Says Bitcoin’s Growth Will Have an Impact on the Global Financial System
News
1182 views
News
1182 views

IMF Says Bitcoin’s Growth Will Have an Impact on the Global Financial System

Solomon Magawi - October 15, 2018

The International Monetary Fund (IMF) released their quarterly report that focuses on Bitcoin and cryptocurrencies. The IMF states that the…