Cannes Merchants to Embrace Crypto Payments Ahead of Film Festival
Merchants in Cannes, France — home to the iconic Cannes Film Festival — are preparing to accept cryptocurrency payments by summer 2025.
The move aims to modernize the city’s payment infrastructure and attract high-net-worth visitors by offering them more flexible, digital-friendly transaction options.
According to information from Artem Shaginyan, founder and head of strategy at Web3 payments firm Lunu Pay, the Cannes municipal government is pushing for a 90% adoption rate among local merchants.
The initiative is designed to position Cannes as a forward-thinking, luxury destination ready to cater to the growing number of crypto-savvy travelers.
Kosta has reported on cryptocurrency markets and blockchain infrastructure since 2020, bringing over six years of hands-on experience in the crypto industry built through daily tracking of markets, trends, and emerging blockchain developments. Specializing in Bitcoin on-chain analysis, institutional ETF flows, and digital asset price action, his work at Coindoo has been cited by other news agencies and consistently covers market developments with a focus on data-driven reporting across Bitcoin, Ethereum, Solana, and XRP. Over the years, Kosta has contributed to multiple crypto media outlets in different regions, authoring over 6,000 articles across the sector. His reporting spans cryptocurrency markets and the broader fintech industry, tracking not only price action but also the technological and regulatory forces shaping the ecosystem. To support his analysis, Kosta actively leverages on-chain data and metrics from leading platforms such as Santiment, Glassnode, and CryptoQuant, enabling deeper, evidence-based market insights. He believes in the power of transparency and the data that underpins the blockchain ecosystem. His academic background in Marketing Management from Denmark further complements his analytical approach, adding a strong understanding of communication strategy and content positioning to his work.
