Brazil’s Meliuz Proposes Strategic Bitcoin Reserve Shift Ahead of Shareholder Vote
Brazilian fintech firm Meliuz is taking a bold step toward integrating Bitcoin as a core element of its corporate strategy.
In a securities filing on Monday, the company announced plans to expand its treasury reserve model by making Bitcoin its primary strategic asset.
The proposal, which will be presented to shareholders at a meeting scheduled for May 6, reflects growing institutional interest in cryptocurrency as a store of value amid global economic uncertainty.
Meliuz Embraces Bitcoin
Meliuz, known for its cashback and financial services platform, revealed that its board supports an amendment to the company’s corporate bylaws to include Bitcoin investments as part of its official business purpose. If approved, this would allow the firm to allocate a portion of its treasury reserves into the leading cryptocurrency on a more formal and consistent basis.
While Meliuz has previously held Bitcoin on its balance sheet, this new initiative would significantly deepen the company’s commitment. The filing stated that Bitcoin would become the “main strategic asset” in the company’s reserve policy.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a "detective-like" mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
