Aurora Wants to Make Blockchain as Easy as Drag-and-Drop — Here’s How

With the launch of its new ACC Marketplace, the company is betting that simplicity, not complexity, is what will drive the next wave of blockchain adoption.
Instead of spending weeks assembling the right mix of tools, developers can now access a full-stack blockchain environment — complete with data feeds, security layers, payment rails, identity verification, and even AI — in just a few clicks. Everything runs on Aurora’s Virtual Chains, which offer Ethereum compatibility with the performance advantages of NEAR Protocol.
This isn’t just a toolkit; it’s more like a curated ecosystem. Whether you need an oracle, privacy layer, or compute power, Aurora has already pre-integrated top providers. Some of the featured names include Billions for decentralized identity, DIA for oracle data, Aleph and Cere for cloud compute, and Cookie DAO for on-chain reputation — all available through a simple console interface.
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The goal? Strip away the setup hassle so projects can go live faster, collaborate more easily, and redirect energy toward growth and UX — instead of drowning in infrastructure decisions.
Alex Shevchenko, Aurora Labs’ CEO, says developers are burned out from spending time on non-core tech decisions. He’s not wrong. Across the Web3 landscape, many startups stall before launch, not because they lack ideas — but because they can’t get past the tooling maze.
What makes this move interesting is how it positions Aurora as more than just a blockchain layer. It’s now playing the role of a gateway — helping both Web3-native teams and traditional businesses get off the ground quickly with trusted modules. Think of it as a WordPress-like moment for decentralized apps: powerful under the hood, but easy to deploy.
This could be especially valuable for sectors like DeFi, digital identity, gaming, and tokenized assets, where time-to-market can make or break a project. By offering a modular, ready-to-go infrastructure, Aurora is trying to shift the Web3 narrative from “how do we build this?” to “what should we build next?”