21Shares Launches Europe’s First Dogecoin ETP
Dogecoin is getting its own regulated investment vehicle in Europe, thanks to a new move by 21Shares.
The asset management firm has partnered with the Dogecoin Foundation to launch an exchange-traded product (ETP) dedicated entirely to DOGE—marking the first time the foundation has officially backed such a financial product.
Set to trade on Switzerland’s SIX exchange, the product is fully collateralized with actual Dogecoin holdings and comes with a 2.5% annual management fee.
Unlike many other crypto ETPs currently awaiting regulatory review, this one is already cleared for launch, giving investors a streamlined, institutional path into one of crypto’s most recognizable names.
What started as an internet parody in 2013 has transformed into a cultural icon—and now, an asset with institutional-grade exposure.
Duncan Moir of 21Shares described the offering as a gateway for traditional investors to tap into the DOGE community, which he believes has grown into a broader movement blending finance and internet culture. According to Moir, the partnership with the Dogecoin Foundation ensures legitimacy and a direct link to the coin’s ecosystem.
The announcement comes amid a wider push for altcoin-based ETFs following the approval of Bitcoin and Ethereum spot funds in the U.S., but DOGE has taken a unique lead thanks to this formal collaboration and ready-to-go product in Europe.
Alex is Editor-in-Chief of Coindoo and co-founder of Millennial Media Group, with nearly a decade of experience covering financial markets - crypto first, then everything else. It started in 2016 with Bitcoin. Like most people at the time, he didn't fully understand it - so he kept digging. Blockchain, tokenomics, the projects, the cycles. That curiosity never stopped, and eventually pulled him into traditional markets too: equities, commodities, macro. Not because he left crypto behind, but because you can't properly understand one without the other. What drives him is straightforward: he wants to know why something is happening, not just that it's happening. Most market coverage stops at the headline - price up, price down, here's a chart. Alex finds that kind of reporting actively unhelpful. If you walk away from an article without understanding the mechanism behind the move, what did you actually learn? He holds a degree in Tourism from New Bulgarian University - not the most obvious path into financial markets, but markets have a way of pulling in people who are simply too curious to stay out. He has authored over 200 in-depth analyses and more than 10,000 articles across crypto and traditional finance. He still thinks every day in markets teaches him something new. That's probably why he hasn't stopped.
