$10 Trillion Opportunity: Bitwise CIO Predicts Bitcoin ETFs to Hit Wirehouse Platforms by Year-End
Bitwise CIO Matt Hougan believes that the U.S.’s top four wirehouses — Merrill Lynch, Morgan Stanley, Wells Fargo, and UBS — will begin supporting spot Bitcoin ETFs by the end of 2025.
Combined, these financial giants manage over $10 trillion in client assets. Their participation could mark a transformative moment for mainstream Bitcoin exposure in wealth management.
ETF Integration Delayed but Still Inevitable
Despite the explosive debut of U.S. spot Bitcoin ETFs in January 2024, institutional adoption through wirehouses has lagged. Hougan originally predicted that these platforms would onboard Bitcoin ETFs by mid-2024.
However, that timeline has now shifted, though confidence remains high that access is imminent.
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Wirehouse Support Could Quadruple Access
Wirehouse integration could quadruple the reach of Bitcoin ETFs like Bitwise’s BITB, said Hougan. Bloomberg’s Eric Balchunas echoed this sentiment, comparing it to “getting a product on the shelf of Whole Foods.” That kind of mainstream exposure, he said, will likely drive substantial growth in adoption.
As year-end approaches, all eyes will be on whether the gatekeepers of traditional wealth management finally open their doors to the next wave of crypto-enabled investing.
Kosta Gushterov
Reporter at Coindoo
Kosta has been a part of the team since 2021 and has solidified his position with a thirst for knowledge, incredible dedication to his work and a “detective-like” mindset. He not only covers a wide range of trending topics, he also creates reviews, PR articles and educational content. His work has also been referenced by other news outlets.
